ChowNow

FEBRUARY 13, 2025

The ways a website can drive more orders and reservations while cutting costs. Customers cant access an up-to-date menu, current hours, schedule a reservation, or place an online order. Having complete control of your brands story is how you stand out in a congested market.

Social Media

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.

Email Marketing

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Serving

Modern Restaurant Management

FEBRUARY 13, 2025

There's growing interest in premium dining experiences, with prepaid reservations above $200 now representing 10.1 Increase in average prepaid value: The average prepaid reservation has increased 36 percent to $102 so far this year, up from $75 in 2024.²This percent in 2024. Prepaid bookings now represent 38.6

2024

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing

ChowNow

JUNE 6, 2025

Drive Direct Orders and Reservations A strong online presence encourages potential customers to take action. It creates a clear path to online ordering and reservations, turning online interest into revenue. Website and SEO Your restaurant website should be mobile-friendly, load quickly, and super easy to navigate. Absolutely.

Social Media

Web Diner

MARCH 21, 2025

Local SEO isn’t just another marketing buzzwordit’s the digital equivalent of having your restaurant on the most visible intersection in the neighborhood. Our expertise in restaurant-specific local SEO has made them the go-to partner for businesses seeking to dominate their local digital landscape.

SEO

ChowNow

JUNE 27, 2025

OpenTable OpenTable is both a review platform and a booking engine, which means guests can find you, read reviews, and reserve a table in one seamless process. A single mention can drive serious traffic, especially in major markets like NYC, LA, or Chicago. cozy brunch spot,” “vegan-friendly,” “great for kids”) 3.

Website Management

ChowNow

JULY 11, 2025

takeout, delivery, reservations) Everything about your Yelp page should influence customers to choose your restaurant. Does my Yelp rating affect my SEO or Google presence? That means no old logos, no grainy food pics, and no missing info. If it’s outdated, it’s costing you new customers. Absolutely.

Customer Service

Restaurant Engine

MARCH 26, 2025

Concentrate on hyperlocal marketing strategies to reach your target customer. With so much digital noise, its key to focus on hyperlocal marketing. Its the future of restaurant marketing and a strategy you need to implement now. What is Hyperlocal Marketing? Gone are the days of casting as wide a net as possible.

Marketing

ChowNow

MAY 16, 2025

Its where potential customers decide if they trust you enough to place an order, reserve a table, or recommend you to a friend. If your site is easy to navigate, fast, and has rich content, it improves your search engine optimization (SEO), making it more likely your website will rank well.

Mobile Ordering

The Restaurant Group

NOVEMBER 20, 2024

Guests should find menus, contact information, and reservation options without a hitch. Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks. Utilize Social Media Marketing Share High-Quality Photos and Videos A picture is worth a thousand words, and a video even more.

Loyalty Program

Restaurant Engine

MAY 28, 2025

Get your customers excited for your new menu with a strong marketing plan. In this article, we look at nine marketing tips to get your dining guests excited for your new menu. Marketing your updated menu should be as strategic as the recipe development itself. Are you expanding your menu at your restaurant? or Chefs Pick.

Menu

Restaurant Engine

APRIL 23, 2025

Influencer partnerships are key to your 2025 restaurant marketing strategy. Word of mouth is a powerful marketing tool, and in our new digital world, word of mouth is actually digital. tweet this) Influencer partnerships are among the most powerful tools in your marketing arsenal today. Its authentic marketing.

Influencer

Restaurant Engine

JUNE 14, 2025

You want to analyze your foot traffic, demographics, and new markets. If it’s outdated, you may find your target market takes a pass on dining with you. If you find that your revenue drops are persistent, and you have fewer reservations, or even take out orders, it may be a sign that your restaurant isn’t what people are looking for.

Social Media

ChowNow

JUNE 20, 2025

Marketing shouldn’t feel like throwing money onto a bonfire and hoping someone sees the smoke. Most restaurant marketing ideas sound good in theory, but fall flat in the day-to-day of running a busy restaurant. A consistent restaurant marketing strategy starts with how your brand looks, sounds, and feels—both online and in person.

Marketing

Restaurant Engine

MAY 14, 2025

With a well-crafted strategy, you can market to your customers on an ongoing basis as well, strengthening the customer relationship. Step #1: Set Goals Like all marketing, your successful loyalty program starts with a clear objective. Market to your customers. The days of the punch card are gone. What do you want to achieve?

Loyalty Program

Modern Restaurant Management

JULY 3, 2024

Ensure that your site is intuitive and easy to navigate, with clear menus, contact information, and reservation options readily accessible. To cater to the growing demand for convenience, consider integrating online ordering and reservation systems into your website. Local SEO is crucial for attracting nearby customers.

SEO

Modern Restaurant Management

MARCH 7, 2023

In today's competitive market, you must ensure your business can be easily found online. That's where SEO (Search Engine Optimization) comes in. Here are ten reasons why your bar and restaurant needs SEO: Boost Your Online Visibility Put your business on the map with SEO! Are Your Competitors Using SEO?

SEO

Modern Restaurant Management

JUNE 4, 2021

Implementing SEO strategies aimed at vaulting into the Google Six Pack can help restaurants increase visibility, remain competitive and attract business. That’s a compelling business case for restaurants to focus on the following SEO strategies that can help achieve powerful placement in the Google Six Pack: Google My Business (GMB).

SEO

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. Does this type of marketing work in 2022? Send Relevant Emails.

Marketing

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. What marketing methods would you employ with a proactive mindset? And how can you infuse your optimism into your marketing? So, how can you shift your focus in more positive directions?

Marketing

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing

Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. Your website’s content can recreate that experience online, enticing online visitors to become patrons with a standing reservation. Have a Logical, Fast and Mobile-Friendly Website. Now, allow me to rein it back in again.

SEO

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality

Modern Restaurant Management

NOVEMBER 22, 2021

The solution for an increasing number of marketers is online reputation management. Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and referrals.

Sustainability

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Reservations - Embed your reservations platform’s widget onto your website to encourage customers to book directly through you instead of via a third party.

Design

Modern Restaurant Management

FEBRUARY 12, 2024

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Social Media

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program

Modern Restaurant Management

OCTOBER 10, 2023

These apps facilitate reservations and deliveries and enable loyalty program access, enhancing user experience. Techniques like content marketing, SEO optimization, and social media campaigns can work wonders when applied correctly. Harnessing the Power of Mobile Apps Mobile apps are revolutionizing the restaurant industry.

Loyalty Program

7 Shifts

OCTOBER 23, 2020

All of the websites Bentobox designs for its clients are mobile-friendly and incorporate SEO to help them stand out in local searches. Shopify's integrations for restaurants Shopify's App Store offers tools from Facebook and Google, which can be useful for marketing your restaurant. They may add more integrations in the future.

Website Management

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024

Modern Restaurant Management

AUGUST 28, 2024

Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more. Lawton has 25 years of experiential operations and marketing experience spanning branded consumer products.

Social Media

Modern Restaurant Management

OCTOBER 31, 2019

Allow Customers to Make Reservations Online. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages. Focus on SEO. SEO, which stands for search engine optimization, is the practice of receiving top results on Google, Bing or Yahoo for specific keyword phrases.

SEO