Modern Restaurant Management

APRIL 8, 2025

While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. Millennials and parents also over-index in restaurant visits, with a strong inclination toward nightlife activities and premium dining experiences.

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2025 Fast Casual Consumer Goods Seasonal Menu 417

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

MAY 31, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, online ordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.

Online Ordering 391

Online Ordering Ordering Hiring 2024 391

Modern Restaurant Management

DECEMBER 18, 2024

Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

JANUARY 31, 2025

This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2024 2025 221

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

FEBRUARY 13, 2025

77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.

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2025 Email Marketing Social Media Loyalty Program 195

ChowNow

JUNE 12, 2025

And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

ChowNow

MARCH 27, 2025

If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.

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Delivery Online Ordering Loyalty Program Food 195

ChowNow

JANUARY 27, 2021

If your restaurant isn’t using email marketing, now is the ideal time to start. Restaurant email marketing is one of the most cost-effective ideas to stay top of mind, engage with your customers, and increase sales. . To make it easy, we’ve rounded up 10 ideas to fuel your restaurant’s email marketing. Create a secret menu item.

Email Marketing 370

Email Marketing Marketing Online Ordering Front of House 370

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. But just building an email list isnt enough.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

ChowNow

MAY 30, 2025

When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Are you trying to increase your direct online ordering ? Start by asking: What are you trying to accomplish?

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Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 3, 2020

Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. Offering both physical and digital gift cards (also known as eGift cards) is a great tactic to help increase revenue during the holiday season. Make Your Menu Seasonal.

Loyalty Program 539

Loyalty Program Seasonal Menu Social Media Email Marketing 539

ChowNow

MAY 23, 2025

You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.

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Menu Seasonal Menu Point of Sale Online Ordering 195

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

FEBRUARY 13, 2025

Is online ordering inefficient? Experiencing over-ordering or last-minute shortages? Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Are labor costs too high?

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2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

DECEMBER 20, 2023

In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. So how do you thrive in a customer-driven competitive market? According to research, the majority of customers are interested in ordering seasonal items.

Customer Experience 493

Customer Experience Innovation Social Media Seasonal Menu 493

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. A Link Page solves this problem by hosting a menu of links accessible with one evergreen link. Link in bio.”

Social Media 474

Social Media Online Ordering Seasonal Menu Email Marketing 474

Modern Restaurant Management

SEPTEMBER 11, 2023

Personalized Marketing AI enables restaurants to create personalized marketing campaigns based on customer data. By analyzing customer preferences, dining habits, and feedback, AI chatbots can send personalized messages to engage customers with new menu items, exclusive offers, and meal recommendations.

Technology 538

Technology Seasonal Menu Online Ordering Customer Service 538

Modern Restaurant Management

MAY 15, 2023

Enhance Your Digital Presence Grubhub projects 40 percent of restaurant orders in 2023 will take place online. Create or enhance your website and make sure you offer an “order online” option that is easy to find. Manages orders at peak hours so the kitchen isn’t overwhelmed.

Customer Experience 493

Customer Experience Delivery Loyalty Program Mobile Ordering 493

Modern Restaurant Management

JANUARY 24, 2022

They’re demanding increased levels of immediacy, having grown accustomed to ordering and paying — even ordering ahead — with a few taps of a smartphone. Meanwhile, diners can scan a QR code to easily view and order from your menu, as well as alter and route items to the correct kitchen location in real time.

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Technology Front of House Back of House Online Ordering 558

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Enter digital tableside ordering. For fast-casual or QSR brands, digital tableside ordering is equally beneficial.

Technology 563

Technology Loyalty Program Fast Casual Email Marketing 563

Modern Restaurant Management

FEBRUARY 4, 2022

Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. Simplified Menus. Menu variety plays a substantial role in every dining experience. Health-Conscious Food Will Dominate Menus.

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2022 Online Ordering Customer Service Website Management 547

Modern Restaurant Management

DECEMBER 7, 2022

But that does not mean that they are married to the idea of cooking at home for every meal, so offer as many dining options as possible including dine-in, carryout, online ordering, curbside pick-up, and delivery. This data can be utilized to personalize marketing strategies. Offer a Unique Dining Experience.

Mobile Ordering 508

Mobile Ordering Social Media Online Ordering Consumer Goods 508

Modern Restaurant Management

JUNE 29, 2022

With close to two-thirds (63 percent) of Americans now ordering takeout at least once a month , and most of this group ordering online, restaurants are looking for unique ways to win guests through digital channels. In addition, a better look into guest ordering habits and spending helps generate more complex menu item insights.

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Ordering Online Ordering Email Marketing Seasonal Menu 474

ChowNow

MAY 16, 2025

Understanding what customers order, when they order, and how often is an untapped goldmine of information for restaurant operators. What do repeat orders say about our customer preferences? Ordering data includes more than just what gets sold. Which dishes are getting ordered the most?

Ordering 195

Ordering Online Ordering Seasonal Menu Point of Sale 195

EATER

OCTOBER 21, 2024

The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating.

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Sustainability Sourcing Consumer Goods Compost 326

Modern Restaurant Management

DECEMBER 31, 2024

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality.

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Franchise Franchising 2024 Mobile Ordering 221

ChowNow

MARCH 28, 2025

These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. It allows AI to understand and respond to human language, which is how virtual assistants can answer customer questions or take online orders.

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

Modern Restaurant Management

NOVEMBER 23, 2021

By leveraging advanced tech solutions that enhance guest experiences and deepen customer relationships, operators can increase guest loyalty to lock in key customers as spending habits change and the holiday season ramps up. For example, have a guest that always orders dessert when they dine in? Enhancing the In-Person Experience.

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Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

ChowNow

MARCH 14, 2025

Restaurant operations management is the art and science of keeping a restaurant running smoothly, creating order in a naturally chaotic environment. Successful restaurant operators use data-driven ordering, reliable supplier relationships, and waste-reduction strategies to keep inventory lean without sacrificing quality.

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Operations Management Management Front of House 195

Modern Restaurant Management

NOVEMBER 30, 2021

With the holiday season here, it’s time to start thinking about your marketing strategy. Christmas and New Year’s Eve provide an excellent opportunity to increase your marketing strategy, especially for restaurants and bars. During the winter season, there are many opportunities for events.

Social Media 508

Social Media Seasonal Menu Online Ordering SEO 508

ChowNow

MAY 23, 2025

A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. That includes the ingredients and packaging for your menu items, but not things like rent and payroll. This gives you a sense of how effective your menu pricing is.

Point of Sale 195

Point of Sale Insurance Fast Casual Customer Service 195

ChowNow

MAY 2, 2025

What the data doesnt show is just how many of these restaurant closures come down to preventable issues, like: Poor financial management No marketing plan Lack of clarity around the restaurants concept The key takeaway here is: failure is not inevitable. Lack of Marketing and Visibility The Issue: Hoping if you build it, they will come.

Email Marketing 195

Email Marketing Social Media Cash Management Customer Service 195

ChowNow

JULY 4, 2025

Even your most reliable menu items can lose their shine over time. All of these things are ok, so long as you’re menu is evolving with the changes. Menus aren’t meant to stay static, and not adjusting to the ebbs and flows of business could be damaging your bottom line, and many times, you might not ever realize it’s happening.

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Menu Online Ordering Seasonal Menu Point of Sale 150