7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? That’s why digital marketing is so important.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 182

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 182

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. By establishing a vibrant online presence, restaurants can cultivate a loyal following of hungry fans who are eager to post their next weekend outing.

Loyalty Program 78

Loyalty Program Social Media Point of Sale Online Ordering 78

Modern Restaurant Management

JANUARY 18, 2021

Over the past year, many restaurants have reduced the stress of the system by having consumers order online, by phone or mobile app, while additionally offering curbside delivery at the nearest point of retail. Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs.

Loyalty Program 204

Loyalty Program Mobile Ordering Customer Experience Online Ordering 204

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

Marketing 190

Marketing Loyalty Program Social Media Online Ordering 190

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media.

Marketing 204

Marketing Email Marketing SEO Social Media 204

Chowly

MAY 25, 2023

billion people use social media worldwide as of 2023. In the United States, roughly seven in 10 Americans use social media on a daily basis to connect with friends, access news, and be entertained. It means that social media is the new hangout spot for most people. What does this mean?

Social Media 52

Social Media SEO Loyalty Program Online Ordering 52

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out.

Loyalty Program 190

Loyalty Program Mobile Ordering Social Media Customer Experience 190

Modern Restaurant Management

APRIL 16, 2024

For today’s always-online consumers, it’s all the same. Ninety-four percent of diners base their decisions on online reviews, and businesses who respond are seen as nearly two times more trustworthy than businesses who don’t. Nobody likes being ignored – online or off. It’s not just social media.

Social Media 110

Social Media Loyalty Program Online Ordering Customer Service 110

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). This applies to in-person asking as well as online forms. It’s essential that your restaurant’s social media presence is one that people want to follow.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Restaurant Engine

AUGUST 12, 2020

Online ordering is perfect for upselling customers. They want to be able to order it the minute they think about it. Your customers believe that your restaurant should be available with an online ordering system when they want to use it. Through online ordering. 2: Streamline Your Online Menu.

Online Ordering 89

Online Ordering Ordering Loyalty Program Email Marketing 89

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. It means more restaurant businesses now have an online presence. So, how do you attract more customers to your restaurant in the competitive market? One way to do this is by building social proof.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 204

Marketing Social Media Mobile Ordering Website Management 204

Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

Loyalty Program 218

Loyalty Program Customer Experience Social Media Online Ordering 218

Modern Restaurant Management

JULY 12, 2022

Offer Easy Online Ordering. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering. It’s important to note that not all online ordering platforms are created equal. Be In Charge of Your Own Marketing. But don’t stop there.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Bingage

MAY 6, 2023

That’s why it’s essential to focus on customer loyalty, and the perfect solution to achieve this is by implementing the best loyalty app for shopify. The Importance of Loyalty Programs for Shopify Stores A Loyalty Program holds immense significance for your ecommerce business.

Loyalty Program 52

Loyalty Program Email Marketing Point of Sale Customer Service 52

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers.

Loyalty Program 185

Loyalty Program Social Media Email Marketing Online Ordering 185

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Lean into marketing Summer brings a shift in consumer behavior and preferences.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

The Restaurant Times

JULY 14, 2020

Over the years, the online ordering culture has flourished and completely transformed the way restaurants deliver food. Providing online food ordering facilities is also considered a proven restaurant marketing strategy that tends to increase the restaurants’ revenue, sales, and profit margin.

Online Ordering 97

Online Ordering Ordering Loyalty Program Social Media 97

Modern Restaurant Management

MAY 30, 2023

Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. Frequent users (ordering from restaurants more than five times a week) were far more digitally engaged with brands. RMS dug deep into many influences on dining choices – including social media.

Loyalty Program 197

Loyalty Program Social Media 2023 Download 197

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Offer exclusive discounts on app-based orders.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

24/7 Waiter

FEBRUARY 16, 2024

Online food ordering has seen exponential growth over the last few years and continues to expand. If you want to increase your sales, an online ordering system for restaurants is crucial. The customer will appreciate the convenience of scheduling their food order thus creating positive feelings towards your business.

Online Ordering 36

Online Ordering Food Order Ordering Mobile Ordering 36

Modern Restaurant Management

AUGUST 24, 2021

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. Is our social media presence a cost center or an action driver? Does the cost of a SaaS-based recommendation engine outweigh its benefits?

Marketing 209

Marketing Social Media Download Loyalty Program 209

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Make It Exclusive .

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. It’s clear that not only have data practices changed, but so has customer behavior.

Marketing 204

Marketing Email Marketing Loyalty Program Point of Sale 204

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. What will work in this specific market?

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

The Restaurant Times

SEPTEMBER 21, 2021

While there are ample other ways to boost sales, loyalty program is a reliable solution. The aim is to make the customers happy and satisfied in order to retain them. In the new normal, the big challenge for brands is to increase points redemption and loyalty program participation, thereby increasing your restaurant sales.

Loyalty Program 52

Loyalty Program Point of Sale Mobile Ordering Online Ordering 52

The Restaurant Times

SEPTEMBER 21, 2021

While there are ample other ways to boost sales, loyalty program is a reliable solution. The aim is to make the customers happy and satisfied in order to retain them. In the new normal, the big challenge for brands is to increase points redemption and loyalty program participation, thereby increasing your restaurant sales.

Loyalty Program 52

Loyalty Program Point of Sale Mobile Ordering Online Ordering 52

24/7 Waiter

JULY 19, 2023

A convenient restaurant order-taking system fulfills many of your customers’ wishes. You can make it easy by offering all your menu items online. Ordering takeout meals from restaurants has become extremely popular with every sector of the population. Adding a little something extra encourages online food ordering.

Online Ordering 36

Online Ordering Ordering Social Media Food Order 36

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Email newsletters are often the first marketing medium to break the news.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Multichannel Ordering. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises.

Franchise 215

Franchise Franchising Operations Loyalty Program 215

Modern Restaurant Management

DECEMBER 3, 2020

If you don’t already have a gift card program, now would be the time to launch one. As well, eGift cards are a flexible option for those who are choosing to do their holiday shopping online this year. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Promo Cards.

Loyalty Program 216

Loyalty Program Seasonal Menu Social Media Email Marketing 216

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. States are adjusting to a new normal with masks and social distancing. The Hope of Success.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78