Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

MAY 15, 2023

Create or enhance your website and make sure you offer an “order online” option that is easy to find. With the right partner, mobile ordering: Integrates seamlessly with your point of sale, enabling employees to focus on the guest experience, not managing delivery orders by phone or a separate app.

Customer Experience 197

Customer Experience Delivery Loyalty Program Mobile Ordering 197

Modern Restaurant Management

APRIL 10, 2024

The restaurant equity market also showed signs of recovery, with healthy market debuts from Cava and Dutch Bros. Full-service menu prices climbed 4.5 They’re using that information for myriad purposes—from effectively managing inventory to launching new menu items. Coffee in 2023. Data from the U.S.

2024 196

2024 2023 Loyalty Program Point of Sale 196

Modern Restaurant Management

APRIL 15, 2024

Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.

Management 196

Management Management Loyalty Program Social Media 196

The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Make It Exclusive .

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 203

2024 Online Ordering Website Management 2023 203

Modern Restaurant Management

NOVEMBER 15, 2023

Price was the top priority for all consumers, followed by menu and location. For example, attractive menu items are important to nearly 60 percent of households without children but just 47 percent of households with children. The report also explored the various factors that help consumers decide where to eat.

Loyalty Program 110

Loyalty Program Mobile Ordering Website Management Online Ordering 110

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Email newsletters are often the first marketing medium to break the news.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

OCTOBER 28, 2021

Your Response Menu. They run the gamut, from signage at the host stand and the restaurant website, to the restaurant’s social media pages and customer email list or loyalty program. Any restaurant reward or loyalty program should have this messaging included as well.

Communication 202

Communication Social Media Menu Loyalty Program 202

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. Not sure how to get your website on page one?

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Create a Menu. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research.

License 459

License Hiring Equipment Point of Sale 459

Chowly

FEBRUARY 23, 2024

The restaurant industry’s optimism rests on customer loyalty, with 9 in 10 consumers considering dining out an essential lifestyle choice. Additionally, 81% of potential consumers express likelihood in joining loyalty programs, signaling a growing appetite for personalized and rewarding dining experiences.

2024 96

2024 Loyalty Program 2023 Point of Sale 96

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

FEBRUARY 2, 2022

So if you have to deal with bigger crowds, your staff can easily manage the queues of orders, personalize staff alerts, and more. If a customer searches for a restaurant and finds their website, all the better is that they can place their order once something delicious catches their eye. Optimize Your Menu. Go Digital.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Modern Restaurant Management

APRIL 17, 2023

Here are the latest tech solutions that will allow to increase transparency and productivity of the highly developed and rapidly changing F&B market. Mobile Order Applications Mobile smart order apps for waiters help to speed up the service and manage the orders right at the guest’s table.

Mobile Ordering 207

Mobile Ordering Cash Management Online Ordering Front of House 207

Embrace the Suck

MAY 14, 2023

Leadership: The Missing Ingredient The best restaurants are those led by individuals who understand that their role extends beyond the kitchen or the management office. Restaurant Excellence Guideline #10: Implement a managerial training program that grooms your team for a managerial role within three to six months.

Leadership 221

Leadership Customer Service Loyalty Program Customer Experience 221

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. This way, restaurant owners and managers can unlock insights into such data and turn the insight into action. It may also utilize customer data to offer menu suggestions that meet the desires of specific types of customers. Customer Engagement.

Technology 78

Technology Marketing Loyalty Program Social Media 78

7 Shifts

JANUARY 20, 2023

It's hard enough to manage a higher workload without delivery. If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. And best of all, they're easy to set up and manage.

Specials 195

Specials 2023 Social Media Email Marketing 195

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Clear Calls to Action (CTA): Whether it's "Book Now", "Order Online", or "View Menu", ensure the viewer knows the next steps.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. The Ultimate Guide to Restaurant Marketing.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

Modern Restaurant Management

MARCH 16, 2023

The restaurant industry is an increasingly competitive market. Music can help restaurants strengthen relationships with their customers and build loyalty. Playing the right kind of music at the right time of day is as important to a restaurant’s popularity as the food on the menu or the décor of the room.

License 189

License Loyalty Program Customer Experience Customer Service 189

Focus POS

NOVEMBER 19, 2019

You pour countless hours into crafting the perfect menu, creating the perfect ambiance, and training your staff for the perfect guest experience at your restaurant. But if you haven’t developed a strong restaurant marketing strategy to build your customer base, all that work could be for nothing. Prioritize Local SEO. Get Personal.

2020 74

2020 Marketing Loyalty Program Email Marketing 74

Restaurant Engine

FEBRUARY 28, 2024

Did you know the market size for the food truck industry was more than $2.2 There’s plenty of room in the market for more trucks because people are eating out like never before. . #1: 1: Conduct the Research Before crossing the threshold and purchasing a food truck , you first want to conduct some market research.

Food Truck 52

Food Truck Food License Website Management 52

Future Food

SEPTEMBER 6, 2023

For retail centre management and F&B operators, this scenario presents a partnership opportunity to plan and implement strategies to adapt to new consumer F&B spending patterns and continue to drive visitation, overall spend and maintain or increase asset value. Ali & the Queen, Queen Victoria Market, Melbourne.,

Hospitality 78

Hospitality Loyalty Program Retail Food 78

The Restaurant Times

JANUARY 30, 2022

In recent years, restaurant marketing strategies have gotten much more sophisticated. . Restaurant Marketing Strategies That Attract Customers In Omicron . Restaurant marketing in today’s highly competitive industry necessitates precise, dependable, and thorough consumer data. Marketing With Influencers .

Innovation 52

Innovation Marketing Loyalty Program Social Media 52

Future Food

SEPTEMBER 4, 2023

For shopping centre management and F&B operators, this scenario presents a partnership opportunity to plan and implement strategies to adapt to new consumer F&B spending patterns and continue to drive visitation, overall spend and maintain or increase asset value. Ali & the Queen, Queen Victoria Market, Melbourne.,

Hospitality 78

Hospitality Loyalty Program Fast Casual Food 78

The Restaurant Times

JULY 14, 2020

Providing online food ordering facilities is also considered a proven restaurant marketing strategy that tends to increase the restaurants’ revenue, sales, and profit margin. As the trend of online ordering is at its peak right now, it is also gaining importance for restaurants in terms of enhancing customer loyalty and boosting ROI.

Online Ordering 97

Online Ordering Ordering Loyalty Program Social Media 97

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Use your email database.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Just Salad was the first national restaurant chain to label its entire menu with carbon emissions similar to how brands like Allbirds had done in the retail sector. Here are their responses.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

7 Shifts

MARCH 27, 2020

If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes. Stay tuned for 7shifts’ very own relief program!

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. Focus digital marketing on upsales by extending an offer while consumers are on site or creating an order off-premises.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

7 Shifts

AUGUST 18, 2021

Show them you value their loyalty by remembering their name or striking a conversation over a topic you've previously chatted about. See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. Word-of-mouth and online marketing. Restaurant Audience Management Software. Digital Loyalty.

Customer Service 369

Customer Service Customer Experience Online Ordering Loyalty Program 369

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to. Drive orders with an email marketing campaign.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Modern Restaurant Management

FEBRUARY 25, 2021

Each of these channels represents a revenue stream for the restaurant and they connect to the same kitchen and are all managed by the same centralized POS system.” 58 percent of restaurants prefer to use their own app or website for delivery. 42 percent of restaurants plan to invest in customer loyalty programs.

Social Media 158

Social Media Retail Website Management Online Ordering 158