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Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

They want to feel confident before making a choice, and that means seeing credible reviews, engaging content, and consistent information whether they’re searching on Google, scrolling social media, or using AI tools. Operators need to think beyond SEO and embrace a strategy focused on cross-platform discoverability.

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Decoding Digital Barriers in Restaurant Loyalty Initiatives

Modern Restaurant Management

Simplifying Loyalty Programs Efficiency in integrating loyalty programs can distinguish between successful and failed initiatives. Franchises need to ensure that loyalty programs are consistent across all locations. This means easy sign-ups, uncomplicated point systems, and a hassle-free redemption process.

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How to Attract More Guests to Your Restaurant in 2025

ChowNow

The next step to optimizing your online presence is to take advantage of SEO so more customers find you. Leverage Local SEO to Get Found Local SEO (search engine optimization) is how customers in your local area find you online. Here are two ways to make a big impact on your local SEO. Why rewards programs work.

2025 195
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

How to calculate your restaurant customer acquisition cost (CAC) As a business owner, understanding CAC is important if you want to make informed decisions about your marketing investments. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Staying on top of industry trends can help you make informed marketing decisions. Be aware of market trends.

2025 195
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Restaurant Marketing for Inflationary Times

Modern Restaurant Management

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Include such information in the footer to appear wherever visitors go on the website and make a dedicated page with contact details.

Marketing 508
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. Knowing they have a lunch special on Wednesdays is invaluable knowledge to have, and can inform your own decision making. One key aspect of your website is search engine optimization (SEO).

Marketing 418