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“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
– Salad House CEO Joey Cioffi In 2025, restaurant chains will increase their usage of connected equipment to be more responsive, resilient, and ready to meet evolving customer expectations in a data-first, efficiency-focused world. At the same time, technology is poised to play an even bigger role in the coming year.
Front-of-house teams juggled high guest expectations with paper logs, manual reports, and legacy systems that weren’t built to keep up with the pace of service. They’re the operational nerve center—linking the front-of-house, back-of-house, and everything in between. Real-time insights?
Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller,
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Instead of just listing Cheeseburger, try something more enticing: Juicy half-pound Angus beef burger with melted cheddar, crisp lettuce, and house-made garlic aioli. Your online ordering system should be front and center, not buried on a secondary page. Email marketing is another great way to stay top of mind.
And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!
If customer retention is a priority consider a digital loyaltyprogram or automated marketing tools. Most of the restaurant technology tools operators use every day were first introduced years ago, but it wasnt until the 2020 Tech Boom, brought on by COVID-19, that widespread adoption became essential. Consider your budget.
In 2025, the US online food delivery market is expected to reach $424.9 Whether its takeout, delivery, or even in-house orders via QR codes, customers want a seamless and convenient way to order online. Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity.
What used to be a basic employee benefit plan for only full-time workers has since changed to personalized benefits such as daycare assistance and mental health programs for both full-and part-time employees. The past five years have reinforced the critical intersection of digital and hospitality in the restaurant industry.
A well-integrated system can manage both in-house and online orders from one platform, reducing the risk of mistakes and ensuring a smooth flow during busy times. LoyaltyPrograms and Customer Relationship Management (CRM): Integrating CRM and loyaltyprograms into the POS system allows restaurants to collect valuable customer data.
Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Dark colors in back-of-house environments provide practical benefits by concealing inevitable kitchen stains, while lighter palettes in customer-facing positions create perceptions of cleanliness and approachability. In the food service industry, branded apparel is a critical extension of your business's identity.
Front-of-house teams need clear expectations, strong training, and a service mindset that ensures guests feel valued. What is Restaurant Operations Management? Restaurant operations management is the art and science of keeping a restaurant running smoothly, creating order in a naturally chaotic environment.
With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach. Without that direct connection, customer loyalty becomes fragile. of diners said theyve chosen one restaurant over another specifically because of a loyaltyprogram.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. So much data is generated at every point within a restaurant, whether fast casual or fine dining.
You don't need a scientific study to know that a complimentary bread basket or coffee on the house becomes something greater than the sum of its parts. Loyaltyprograms offer a rare win-win for restaurant operators and guests alike. Like most facets of the industry, restaurant loyalty is easier said than done.
A significant part is also played by tech integration ; loyaltyprograms, app-based ordering, and QR code menus are not innovations but necessities. Their knowledge of off-market prospects, market swings, and landlord reputations helps you to avoid traps and set your restaurant for long-term expansion rather than temporary compromise.
In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make mobile-friendliness a top priority.
Marketing campaigns run, money is spent, and yet its unclear whether those efforts are actually driving more orders or just draining the budget. Restaurants can adjust staffing levels based on real demand, identify their most profitable menu items, and put marketing dollars behind what actually drives revenue.
Provide s multiple ways for guests to book a reservation: In house On your website Via a third-party partner Using a browser widget Create s custom availability plans for events (concerts, ball games, parades , etc. ) Reporting and Analytics Data is king; ConnectSmart Host helps you make the most of your front-and-back-of-house data.
🍽️ Smart Ordering Systems for Quick-Service Restaurants: Redefining the Dining Experience Self-Service Technologies Enhancing Front-of-House Efficiency in Quick-Service Restaurants Self-service technologies, like kiosks and mobile apps, are transforming the way restaurants manage front-of-house operations. .
From the front-of-house to the kitchen, modern POS solutions reduce manual errors, improve staff productivity, and enhance the customer experience. Increases Sales: Mobile POS devices speed up table turnover by 20%, while loyaltyprograms increase ticket sizes by 46%. Want to know more?
Integration-Friendly: Easily connects with delivery platforms, accounting tools, and loyaltyprograms. With the global cloud POS market projected to grow 18.2% These systems automatically sync orders between the front-of-house and kitchen, cutting down on wait times and miscommunication.
Whether its managing inventory, handling online orders, or running loyaltyprograms, the right integrations can turn your POS system into a powerful tool for efficiency. Kitchen Display Systems (KDS) : Streamline communication between front-of-house and kitchen staff. POS integrations can help.
95% of restaurant operators say guests are more value-conscious, while 61% of customers say loyalty offerings are an important when choosing a restaurant for delivery. 95% of restaurant operators say guests are more value-conscious, while 61% of customers say loyalty offerings are an important when choosing a restaurant for delivery.
We specialize in leveraging exclusive channels and marketing know-how to help pizza restaurants excel. Exceptional pizza Consistent branding and marketing, Efficient operations, Cleanliness Strong customer focus These aren’t just sides; they are the central slices in the pie of success. That’s the power of exceptional pizza.
If youre wondering how to open a deli that stands out in a competitive food market, this guide walks you through every critical step from business planning and licensing to choosing the right equipment and location. But success depends on more than just great sandwiches. Start by identifying who your ideal customer is.
Gross sales are used to identify trends, seasonal shifts, and the impact of marketing campaigns. Joe Nicholson was a manager and tech consultant at one of the busiest restaurants in Sacramento, CA—Tower Cafe. Now, as a copywriter at SpotOn, he helps restaurant owners and managers learn how to run a more profitable operation.
Enter the “Chief Translation Officer”—the person who bridges IT, operations, and marketing. Chris Demery, the CTO from Blaze Pizza , describes his role as “part translator” for his Marketing and Operations counterparts — ensuring data and systems work for every team, not just tech vendors.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going. This trend has held on in the last five years.
Include some marketing material or signage that explains the process. ” If you have a digital loyalty rewards program , make sure to encourage guests to enroll during the ordering process. ” If you have a digital loyalty rewards program , make sure to encourage guests to enroll during the ordering process.
Workforce : COVID fundamentally changed the labor market. "As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." – Pooja S.
You are likely looking for the top restaurant POS systems because rather than going through hundreds of POS systems on the market, you would rather select from a shortlist of the best options. The biggest reasons to have a POS are to streamline your restaurant operations, improve guest experience, and keep more profits in your account.
We all know it. Restaurant profit margins are pretty low. But not entirely because of inflation, labor shortages, and high food costs. Sure these make it worse, but the real reason why owners struggle to make a profit is because it's damn hard to run an efficient restaurant business. What is the average restaurant profit margin? Overhead costs.
Nearly half (47 percent) of diners say they engage with loyaltyprograms at least once a week, up significantly from just 34 percent in 2023. Nearly half (47 percent) of diners say they engage with loyaltyprograms at least once a week, up significantly from just 34 percent in 2023.
Many see these options not just as operational updates, but as strategic growth opportunities in a changing market. This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features trends in off-premise, coffee wars, the AI lifeline, the return of lunch, and how teens spend their dollars.
Restaurants will continue to invest in comprehensive Back-of-House Technologies Following the pandemic, restaurants focused heavily on Front-of-House technology to streamline and digitize the diner experience. Many operators have a wealth of data but aren’t putting it to work.
While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals. Increased Emphasis on Online Ordering.
With a critically shrunken talent pool, restaurants are racing to fill positions in every part of the business — front of house, back of house, and corporate teams. Across the United States, businesses are suffering from unprecedented staffing shortages in the aftermath of COVID.
Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Breaking down stats from the 700 surveyed consumers.
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.
AI is a program developed by humans to respond to a set of instructions under specific environments. AI programs factor in various variables like human response patterns, scenarios, locations, languages, and more to deliver what is expected of them. AI-based robots cook your food and deliver meals on time without missing a beat.
Other advancements include: integrating data from various sources, including social media, reviews, and loyaltyprograms, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.
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