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. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
Socialmedia is amazing at customer engagement: you can highlight your most popular dishes, encourage guests to share their experiences and tag your restaurant in posts, and respond to customer questions and comments, providing a level of connection that few other platforms can offer. If it’s not obvious, it’s as good as invisible.
Now, they're on their phones before they arrive, checking your reviews, looking at food photos, and getting recommendations based on their past orders. Your job posts need to be where Gen Z actually spends time – think TikTok, Instagram, and other app-first, social job platforms like Jobget 2.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
The restaurant industry is rapidly evolving, and mobilefoodordering is at the center of this transformation. These mobilefoodordering statistics reveal just how quickly digital habits are shifting — and what it means for restaurants trying to stay competitive. Overall, mobility in retail is now a $5.7
A Dilemma of “Super Size” Proportions Amid rising food prices and shifting consumer preferences, the restaurant industry is facing a dilemma of “super size” proportions. Red Robin climbs 3 percent to 78 thanks in large part to its focus on menu and food. Still, the food and service metrics are quite high.
The dishes in your menu that are prepared with local products tell your customers that the food is fresher, as those ingredients have a shorter distance to travel. One of the easiest steps to do so is highlighting your menu on socialmedia and search engines, as well as promoting specials across different platforms.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. I think smart, AI-enabled platforms will turn data into intelligence around visit frequency, ordering, traffic patterns and more. As of 2024, over half of U.S.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging socialmedia profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load. This may seem like a minor point but too many websites use small fonts making the site difficult to read, especially on mobile. When updating the design of your website you should be thinking mobile first. Ordering Online.
Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. If you respond yes to the friendly cashier, youre asked to provide a code or other signifier, like your name, to help the worker identify your order.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Upload high-quality photos.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? Rewarding customers for ordering direct creates long-term habits that boost your sales.
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
Participants reported continued food and labor cost increases, with 88 percent experiencing rising staff expenses, compared to 89 percent in last year’s annual survey, and 86 percent reporting an increase in food costs. Franchise 2.0:
In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. A well-crafted narrative is essential in enhancing brand identity through various social channels and e-newsletters. The industry is projected to reach $1.2
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74
Providing good food is just the beginning. Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. Whether its remembering a regulars order or simply offering a sincere greeting, small actions can build emotional loyalty that no discount or trend can match.
By optimizing their websites, restaurateurs make it easy for patrons find their business online which can lead to more customers dining in and/or ordering online. To “Google optimize” their websites, restaurateurs should: Make them mobile friendly. The fact is, mobile optimized websites fare better in search rankings.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. Boost SocialMedia. Direct Mail Campaigns. Promotions.
As the novel coronavirus outbreak leads to state-mandated dining room closures, many food service franchisors are struggling to maintain business. In response to the influx of delivery and pickup orders at Teriyaki Madness, the brand has added drive-thrus in TMAD parking lots where they didn’t exist originally.
You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. This could mean searching Google Maps, scrolling through socialmedia platforms, or reading online reviews.
Climate & Seasonality: Does the weather impact what people order or when they dine out? Ask yourself: Dining Preferences: Do they prioritize health-conscious options, indulgent comfort food, or trendy dishes? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? How Are They Marketing?
The food and beverage industry is no stranger to new technologies, especially in the past couple of years with the boom of online ordering apps and QR code technology. For example, the rise of ordering and delivery apps was due to consumers staying indoors to abide by social distancing rules.
Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing socialmedia to differentiate your brand and showcase your identity to customers can help your brand stand out. Loyalty rewards don’t have to include discounts and coupons anymore.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
The marketing message has not changed drastically from food-based to safety procedures. Safety is the new variable that got added up along with the usual suspects pertaining to food. Pizza chains still getting orders via phone 70 percent of the time. Doordash with unique Zoom backgrounds.
Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system. Mobile apps and QR codes provide targeted messages and unique promotions to customers, which helps create brand awareness and makes your restaurant a household name in the community.
With the pandemic overhauling the restaurant industry in every way, 53 percent of adults now say purchasing takeout or delivery food is essential to their daily lifestyle. Customers want the ability to order online, set up delivery, view seating, and book tables through the convenience of a mobile phone.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
There are millions of food pictures on Instagram at this very moment. People like to share where they are, how good their food looks, and whether it lives up to the hype. While we do live in a mobile world where smartphone pictures have become the norm, professional photography is still needed for restaurants. Managing SEO.
It only exists online; customers can orderfood through a delivery app. Mobile Optimization : Optimize your website for mobile devices. Listing your restaurant on delivery apps will help you reach more people and make it easier for them to orderfood from you.
Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. With the slim margins, there is tremendous pressure to pour through each of your supplier’s catalogues in an attempt to alter your menu items to make sure you don’t order when prices are high.
Email marketing might not be as flashy as socialmedia marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike socialmedia platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. Your customers need to know that they can depend on you to safely prepare their food and to keep it hot, in the moment they want to pick it up or have it delivered. Prepare for Changing Conditions.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
While consumers might seek culinary experiences they can’t have at home, they have vastly different expectations for how they engage – whether via phone, app ordering, third-party take-out, or dining in, they want the same seamless interactions they’ve come to expect in all areas of their lives.
With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.
How can you convince a customer to come to your business and spend money on your food? Mobile Menus. Everything you do should funnel customers towards your mobile menu to encourage takeout orders. If your mobile experience is poor, you’re building your digital marketing on a shaky foundation. SocialMedia.
We were greeted by the manager of the restaurant and shared with him the concept of contactless dining, an experience where dine-in guests can view menus, order, and pay directly from their mobile phones. contactless payment, mobileordering, text on arrival for seating).”
With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. Offer gift card promotions to customers who purchase a certain amount of food or drink duringthe Super Bowl. This can help increase sales and also encourage repeat business.
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