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How to Find the Target Market for Your Restaurant

ChowNow

Consider whether your business benefits from steady local traffic, relies on seasonal tourism, or serves commuters passing through. Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Geographics: Where Are Your Customers? Your location plays a huge role in shaping your customer base.

Marketing 195
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MRM Research Roundup: Diner Resiliency, Automation Technology, and Egg Prices

Modern Restaurant Management

Nearly half (47 percent) of diners say they engage with loyalty programs at least once a week, up significantly from just 34 percent in 2023. To improve retention, operators are focused on technology that delivers structured onboarding programs, leadership development, and real-time feedback tools.

Pricing 251
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2024 Outlook: Restaurant Trends and Challenges, Part One

Modern Restaurant Management

As the pandemic raged, hordes of hospitality workers shifted to in-office or at-home jobs, leaving a large labor gap to be filled, especially as tourism returns to pre-pandemic levels. The family dining chain is negotiating insurance programs for franchised restaurant groups to leverage a buying force in the marketplace.

2024 493
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MRM Research Roundup: End-of-April 2020-COVID-19 Effects Edition

Modern Restaurant Management

Other businesses have seen a surge of consumer interest, including chicken-wing joints (+84 percent), pizzerias (+71 percent) and fast-food restaurants (+55 percent). dine out more often to fulfill basic needs and gravitate toward drive-thru and take-away options associated with QSR and fast casual. In the U.K.

2020 479
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MRM Research Roundup: Labor Struggles, Holiday Habits, and Food Truck Trends

Modern Restaurant Management

To prepare for a stronger economy, Expert Market suggests implementing targeted solutions like streamlined financial management software for owners and utilizing loyalty programs and adaptive measures to retain customers. ” That report finds that, through the first half of 2024, fast-casual restaurants saw visit growth of 3.2

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MRM Research Roundup: End-of-January 2020 Super Bowl Edition

Modern Restaurant Management

Fast-food restaurants also took a hit, down 1.5 According to a report from Sift: 62 percent are concerned that their interactions with QSRs will lead to some type of fraud, whether it’s stolen payment information, account takeover, hijacked loyalty rewards points, or fake reviews. points), food trucks (up 3.5

2020 480
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MRM Research Roundup: Holiday Edition

Modern Restaurant Management

“They’ve had to basically adapt and change their entire business model,” says Yang Yang, an associate professor in the School of Sport, Tourism and Hospitality Management (STHM) at Temple University. Asia Center for Tourism and Hospitality Research, the road to recovery could still be a long one. Shopping malls.