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Emailmarketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant emailmarketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
Also, there is no other marketing medium that can reach your customers as best and as affordable as emailmarketing. In fact, 65 percent of smallbusinesses use email to communicate with their clients. Video emailmarketing makes a lot of sense. This is not some special type of emailmarketing.
Building a restaurant emailmarketing list might be the single most underrated move an operator can make to grow their business. Instead of crossing your fingers and hoping your posts get seen, you can send email campaigns straight to the inbox of people who actually want to hear from you. So why does it work?
Yelp's SmallBusiness Expert Emily Washcovick has years of experience helping smallbusinesses survive and thrive, particularly in times of crisis. Learn why she says now is "a time to really look back on the business and plan for the future." and how they can best reach you.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. But without a clear budget, your restaurant risks losing customers to competitors who consistently promote their business.
Leverage Automated EmailMarketing ChowNows Automated EmailMarketing helps your restaurant bring customers back and increase orders with minimal effort. Emailmarketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.
or That sounds like something for big chains, not a small independent restaurant like mine. Example: Date Night Special 2 steaks, 1 appetizer, and a chocolate lava cake for $70. Earn a free item after X qualifying orders Builds customer loyalty and increases repeat business. or Upselling feels awkward.
The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Make sure your site has clear calls to action like “Order Now,” showcases your most popular menu items, and links to your current specials.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Personalized marketing and promotions.
The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.
Meaning, that a small percentage of inputs or efforts often account for the majority of results or effects. The Pareto Principle, also called the 80/20 Rule, can be seen in all types of contexts: Business: 80% of profits often come from 20% of customers or products. Marketing = tons of your money. Thats huge!
Here are a few simple strategies to help them understand how they can help your business: Use signage in-store and on your website: A clear message near your register, on your front door, or even on table tents can inform customers that ordering direct supports your business. Next time, try our online ordering!
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
This is especially true in terms of how we do business, as the pandemic is already having a negative impact on restaurants in particular across the board. First, create a page dedicated to your unique response to COVID-19 as a business. EmailMarketing: Keep People Informed. But thankfully, all hope is not lost.
Personalization, such as remembering a regulars favorite dish or celebrating special occasions, can leave a lasting impression. Handing out loyalty cards, promotions, or small tokens of appreciation can also enhance the exit experience. Follow up with thank-you emails, feedback requests, or special offers to keep them engaged.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
The pandemic has ravaged many businesses in the country and few industries were hit as hard as the restaurant industry. So it makes good business sense to revamp your marketing strategies. The Pandemic and the Restaurant Business. Five Local Marketing Strategies.
To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. While the adoption of QR codes ramped up gradually, they became ubiquitous during the pandemic as people relied on their phones to do business. At least 63.6 Direct Mail Campaigns. Promotions.
To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Build and Optimize Your Website.
Copeland, who served previously as senior vice president, business services domain lead at global energy company World Kinect, is tasked with managing the strategic execution of Panera’s three-year growth plan, driving “business model clarity” that the company said will be instrumental as the brand transforms. and Canada. Sign up here.
That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. Direct Channels One of the best things you can do for your restaurant business is to own your online ordering system and use it to build your email list.
For example, dont host a parking lot cookout if your parking lot is relatively small or you share the spaces with other businessesalthough it never hurts to ask if they would like to participate in the event and promote their store. If partnering with other businesses, be sure they also share the content you make for the event.
As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. Can they read about weekly specials or see photos of your most popular dishes?
Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. The key is consistency across all customer touchpoints, from emails and your website to menus, marketing, and signage.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? The only way to know for sure is by tracking key performance indicators (KPIs) that drive business growth. What Impacts Order Volume?
These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.
Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. Newsletter The latest from Restaurant Business, sent straight to your inbox. Sign up here.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.
By Restaurant Business Staff on Jun. 20, 2025 Facebook Twitter LinkedIn Staff illustration Clint Penfield, Smalls Sliders Clint Penfield is the new chief operating officer at Smalls Sliders. Amber Polk , who was director of catering, is stepping into the role of vice president of sales and marketing. Sign up here.
But learning how to make his wife a great bagel ended up creating a business, Jeff’s Bagel Run, which now has 15 locations and is franchising. The pandemic was in full swing, and we got really busy, like 300-400 DMs whenever we dropped a menu,” he said. That led to selling bagels at farmers markets. By Lisa Jennings on Jun.
You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! What is a Link in Bio page? What is a Link Page?
The global online food delivery market size was valued at USD 221.65 Cloud kitchens, in particular, enable restaurants to lower setup and operational costs, making them an attractive business model. The graph below illustrates how these models interact within the market: 1. The numbers speak for themselves. from 2023 to 2030.
These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.
Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. "Cox Media has been very supportive to us during this difficult time. . "Local
This is as relevant for the restaurant industry as it is for any other, as customer segmentation is a superb way to collect and process data and has been reimagined for these times to success for both enormo brands and smallbusinesses alike. Understanding Customer Segmentation. The benefit?
It's reported that with as little as a five percent increase in customer retention, a business can improve its overall profits by up to 25 percent. Many businesses have introduced touch-free payment options and menus to improve customer experience during the pandemic. First, consider adopting a touchless loyalty system.
As the crisis continues, restaurants need to evolve their business operations to keep running and make long-term plans to keep cash coming in. Build a process to measure and be aware of where every single dollar in your business is going. Additionally, if your business has a line of credit somewhere, now is the time to activate it.
Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. This kind of insight helps you make smarter decisionssuch as tweaking a recipe, retraining staff on a specific shift, or doubling down on a popular special. Artificial intelligence (AI) is everywhere right now.
Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Special events make for good video content as well.
By Roman Shvidun, Contributor Running a smallbusiness today is no small feat, and the narrative is no different for business owners in the food scene. With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers.
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