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Emailmarketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant emailmarketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Marketing = tons of your money. Thats huge!
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
In 2025, the US online food delivery market is expected to reach $424.9 Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. billion in revenue.
Both fast-food chains’ same-store sales fell 5%, while Habit Burger and Grill’s sales also declined. Taco Bell’s same-store sales rose 4%. same-store sales declined 5% in the second quarter. Same-store sales at KFC declined 5% in the U.S. At Taco Bell, on the other hand, same-store sales grew 4%.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Restaurants less so How the owner of Krystal and Logan's Roadhouse makes it work Financing Olive Garden sales surge on delivery and free take-home meals Same-store sales rose 6.9% Same-store sales at the Italian casual-dining chain spiked 6.9% same-store sales decline in the same quarter a year ago.
In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. Something as simple as We appreciate your support!
If your restaurant isnt showing up in local searchesor if customers cant easily place an order once they find youyoure missing out on sales. You can also use loyalty incentives, like a rewards program that gives customers points when they order through your website but not when they order through third-party apps.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. If youve got a big outdoor patio, maybe a summer evening special event is the best move. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Encouraging repeat visits from loyal customers?
Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow?
Core Elements of a Restaurant Tech Stack: Point of Sale (POS) Systems: “The POS is the heart of the restaurant’s tech stack, as it needs to talk to every other system,” says Deliverect. It processes orders and payments while tracking sales data. These ensure that the kitchen is always well-prepared.
deals this week as fast-food pizza chains work to reverse stubbornly weak sales. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. price point. As the value leader in pizza, we don’t follow trends, we sell them,” Little Caesars Chief Marketing Officer Greg Hamilton said in a statement.
For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Online ordering and delivery apps.
The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Comprehensive analytics dashboard for insights into customer preferences and sales trends. Customer data management for targeted promotions and personalized marketing.
In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make mobile-friendliness a top priority.
Whether moving high-end refrigerators, specialized ovens, or delicate furniture, GPS tracking allows you to monitor their transport and receive alerts about delays or issues. In this article, we’ll explore the key tech innovations that are simplifying restaurant relocation and helping owners make a seamless transition to their new space.
That led to selling bagels at farmers markets. By Lisa Jennings on Jun. 27, 2025 Facebook Twitter LinkedIn Jeff's Bagel Run has 15 units open, expecting to reach 30 by the end of the year. Photo courtesy of Jeff's Bagel Run. Jeff Perera jokes that his bagel chain is the result of a love story. “I We went full bagel,” he said.
Establish reorder points like 10 cases of fries or 5 gallons of sauce to avoid shortages during rushes. If shrimp sits unused, swap it for wings or a seasonal special. Weve seen a diner lose regulars after a sold-out weekend special. This isnt just theory from a manual. It revealed more than any resume could.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | They specialize in breakfast staples, homestyle favorites and homey atmospheres—Perkins largely in the Midwest and East Coast and Huddle House in the South. Systemwide sales fell 5.3% By Joe Guszkowski on Jun.
In-store sales at convenience stores hit a record $335.5 When it comes to value , three-quarters of c-store consumers said made-to-order food at c-stores is a good value, up 13 points from last year. And fast-food customers Convenience-store foodservice grew 5% last year and is expected to jump another 5.7% By Heather Lalley on Jun.
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. By Joe Guszkowski on Jun. Add these six terms to your vocabulary.
If you’re looking to make the most of this high-energy day, here are 8 restaurant promotion ideas to help you stand out and drive sales. Design Team-Inspired Menus Add some fun to your menu by creating special dishes or drinks that represent each of the competing teams.
Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?
Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).
Making inventory decisions based on sales data helps predict needed quantities more accurately. Digital scheduling tools that track sales patterns help match staffing levels to demand. Simple point-based systems reward regular guests while gathering valuable ordering data.
It's complicated Olive Garden parent Darden Restaurants could sell Bahama Breeze Olive Garden sales surge on delivery and free take-home meals Premium OPINION Financing Does Chipotle have a structural problem? And then the company reported its first negative same-store sales quarter in five years. By Jonathan Maze on Jun.
From wait times and staff efficiency to sales trends and customer satisfaction, POS system performance offers critical insights into daily operations. The technological heart of your business, Point of Sale systems are essential. Your POS system does more than process payments—it reflects the overall health of your restaurant.
Example: Recommend vegetarian specials to frequent plant-based diners. Smarter Menus : Analyze sales trends to adjust menu items, pricing, and promotions for what customers love most. Loyalty Programs : Automate rewards and segment customers to offer relevant perks, like double points during lunch for weekday regulars.
A modern Point of Sale (POS) system is more than just a cash registerits the central hub that powers day-to-day business operations. From processing payments and managing inventory to tracking sales and streamlining service, POS systems play a critical role in improving efficiency and customer experience.
Well, accounting brings deep insights into the financial status of your business and its performance in the market. Understanding Accounting for Restaurant Business Methods Although accounting for restaurant businesses is a topic that many restaurateurs try to avoid, it is an essential element of running a business.
All successful businesses know they must adapt to the market and customer expectations. Furthermore, open API presents the ability for software vendors to specialize and really create the best products. As we all know, vendors who “specialize” in the full caboodle really don’t have much to offer. What is an Open API?
This calculation involves dividing the cost of food sold by the total food sales and multiplying the result by 100 to get the food cost. Discovering new ways to reduce costs in restaurant management can boost profits. Focusing on making more money is essential to keep your business successful in the long run.
.” So, if you want to light your marketing on fire and grow your business, data analytics is a must. What is the Point of Website Analytics? Knowing and understanding this data can help you make good marketing decisions. While this data is important, there are several other data points to measure that we look at next.
Do they tend to book for special occasions? But don’t stop there, as the real magic happens when you start connecting the dots between different data points. But don’t stop there, as the real magic happens when you start connecting the dots between different data points. How often do guests visit?
Digital marketing strategies are the best way to promote your new carry-out services. In this article, we look at carry-out services and seven brilliant marketing strategies to launch your restaurant’s new offering. Your emailmarketing is a powerful tool. So, that’s where carry-out services come into play.
05, 2025 Facebook Twitter LinkedIn Same-store sales fell 1.3% People earning between $50,000 and $70,000 a year have been hit hardest by inflation, rising interest rates and a weak job market, Denny’s CEO Kelli Valade said Monday, which has made them less likely to visit Denny’s. By Joe Guszkowski on Aug. in the second quarter.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." Special events have become a big reason for going out, making unique dining experiences more important than ever. This shift ensures that operations run smoothly, and sales revenue is optimized.
In May, the number of news searches that resulted in no click-throughs was nearly 69%, up 14 points from a year ago, according to Similarweb, implying that people are searching for something, reading the overview and leaving without clicking on anything. Here are some tips and tricks to consider. By Joe Guszkowski on Jul.
They require specialized support that understands the intricacies of fluctuating revenues, high labor costs, and complex inventory management. Grasp why specialized hospitality accountancy is not just an advantage, but a necessity, over general accounting practices. Learn more about our Accounting Services !
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