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Emailmarketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant emailmarketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. After a challenging 2024, it’s promising to see restaurant operators looking ahead to 2025 with optimism.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Marketing = tons of your money. Thats huge!
Think of them as your restaurants vitals: they help you monitor the health of your business in real time, so you know where to adjust operations before problems become expensive. Lets dig deeper into the 11 Key Performance Indicators every restaurant operator should track and know.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Building an integrated tech stack is essential for independent restaurants that want to streamline operations and improve customer service. Core Elements of a Restaurant Tech Stack: Point of Sale (POS) Systems: “The POS is the heart of the restaurant’s tech stack, as it needs to talk to every other system,” says Deliverect.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
In 2025, the US online food delivery market is expected to reach $424.9 For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue. It meets customer expectations.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.
Most of the restaurant technology tools operators use every day were first introduced years ago, but it wasnt until the 2020 Tech Boom, brought on by COVID-19, that widespread adoption became essential. Identify your biggest pain points. Are you aiming to speed up service, cut labor costs, or increase online sales?
Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. How to improve it Streamlining kitchen operations is key to reducing prep time. This eliminates the chance of human error and ensures orders move straight to the kitchen.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
Restaurants less so How the owner of Krystal and Logan's Roadhouse makes it work Financing Olive Garden sales surge on delivery and free take-home meals Same-store sales rose 6.9% Same-store sales at the Italian casual-dining chain spiked 6.9% same-store sales decline in the same quarter a year ago.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
If your restaurant isnt showing up in local searchesor if customers cant easily place an order once they find youyoure missing out on sales. You can also use loyalty incentives, like a rewards program that gives customers points when they order through your website but not when they order through third-party apps.
First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. We want a new brand to hit the market with impact.
Figure out your goal, then match it with a promotion that fits your restaurants operations and venue. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions.
Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.
For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations.
deals this week as fast-food pizza chains work to reverse stubbornly weak sales. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. price point. As the value leader in pizza, we don’t follow trends, we sell them,” Little Caesars Chief Marketing Officer Greg Hamilton said in a statement.
Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. Building a food delivery app for your restaurant can help you expand your reach, streamline operations, and foster customer loyalty. If so, you’re not alone. from 2023 to 2030.
Restaurant customer acquisition cost boils down to two things: How much you’re spending to market your restaurant How many new customers you’re actually getting from those marketing costs Most restaurant operators are solid on the first part. This can include: Social media ads (Facebook, Instagram, TikTok, etc.)
That led to selling bagels at farmers markets. By Lisa Jennings on Jun. 27, 2025 Facebook Twitter LinkedIn Jeff's Bagel Run has 15 units open, expecting to reach 30 by the end of the year. Photo courtesy of Jeff's Bagel Run. Jeff Perera jokes that his bagel chain is the result of a love story. “I We went full bagel,” he said.
Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Improve Your Online Visibility and Marketing Optimizing your website is just the first stepnow you need to make sure customers can find it.
By Lindsay Lawrence, Contributor Relocating a restaurant is no small feat, as it involves managing the transportation of kitchen equipment, reestablishing the space’s atmosphere, and ensuring minimal disruption to your business. Digital floor planning software allows restaurant owners to visualize their new kitchen, dining area, and storage spaces.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | Systemwide sales fell 5.3% The restaurants tend to be community hubs, “a part of life” in the cities and towns where they operate, O’Reilly said. By Joe Guszkowski on Jun. But they have receded over the years.
Our goal is simple: give you tools to streamline operations, cut costs, and grow your business without burning out. Operational Efficiency 3. Establish reorder points like 10 cases of fries or 5 gallons of sauce to avoid shortages during rushes. Streamline Operations with Technology Paper tickets and manual counts slow you down.
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. By Joe Guszkowski on Jun. Add these six terms to your vocabulary.
In-store sales at convenience stores hit a record $335.5 When it comes to value , three-quarters of c-store consumers said made-to-order food at c-stores is a good value, up 13 points from last year. And fast-food customers Convenience-store foodservice grew 5% last year and is expected to jump another 5.7% By Heather Lalley on Jun.
Many restaurant operators find themselves stuck between urgent cost-cutting needs and essential growth investments a position that often leads to reactive decisions rather than strategic planning. Smart operators recognize when to trim expenses and when to invest in growth opportunities.
50% of restaurant operators say off-premises represents a bigger proportion of their sales than it did in 2019. 95% of restaurant operators say guests are more value-conscious, while 61% of customers say loyalty offerings are an important when choosing a restaurant for delivery. Everything needs to be just right.
Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?
From wait times and staff efficiency to sales trends and customer satisfaction, POS system performance offers critical insights into daily operations. The technological heart of your business, Point of Sale systems are essential. Yet, many restaurant owners overlook the valuable data it holds.
At a time when consumer spending is slowing and operators are navigating unpredictable costs, SpotOn is democratizing AI for the independent restaurant community by designing practical tools that reduce the burden of back-office work and unlock clearer, faster decision-making. in North Carolina.
It's complicated Olive Garden parent Darden Restaurants could sell Bahama Breeze Olive Garden sales surge on delivery and free take-home meals Premium OPINION Financing Does Chipotle have a structural problem? And then the company reported its first negative same-store sales quarter in five years. By Jonathan Maze on Jun.
Loyalty programs offer a rare win-win for restaurant operators and guests alike. Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. Loyalty points can help your restaurant compete with similar restaurants.
Smarter Menus : Analyze sales trends to adjust menu items, pricing, and promotions for what customers love most. Efficient Operations : Track ordering patterns ( dine-in vs. delivery ) to optimize staffing and inventory, ensuring smooth service. Example: Recommend vegetarian specials to frequent plant-based diners.
Whether you’re a seasoned operator or just getting started, understanding the numbers behind your business can mean the difference between breaking even and breaking records. In this guide, we’ll break down key accounting strategies and tools that help streamline operations and boost your bottom line in 2025.
A modern Point of Sale (POS) system is more than just a cash registerits the central hub that powers day-to-day business operations. From processing payments and managing inventory to tracking sales and streamlining service, POS systems play a critical role in improving efficiency and customer experience.
But it also provided customers with the luxury of going out to eat (and not having to do the dishes) without having to pay the higher price point during times when people had to cut back on discretionary spending. Fast casual restaurants tend to operate a "build your own" model with both included and premium add-ons.
Cloud-Based POS Systems are transforming how restaurants operate by enabling remote management, faster updates, and seamless integration with other tools. Unlike traditional systems, cloud-based solutions offer greater flexibility, scalability, and security, making them ideal for modern restaurant operations.
Restaurant online ordering has emerged as a crucial aspect of the food service industry, reshaping restaurant operation strategies and fostering growth in restaurant delivery services. According to a report by Statista , the online food delivery market in the U.S. However, reliance on these platforms comes with high commission fees.
The campaign serves as a rallying cry for the industry, emphasizing that profitability requires practical tools, actionable insights, and strong connections between operators. The three will host a networking hour at Booth #6045 immediately following the session for operators to connect, swap insights and spark new opportunities.
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