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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine. ”

Marketing 490
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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508
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The Best Restaurant Marketing Tips

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585
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How to Create an Engaging Web Design for Your Restaurant 

Modern Restaurant Management

Your restaurant website needs to help your guests find you online, inform them about your menu and, possibly, help them reserve a table or order a delivery directly from you. Contactless ordering and payment available. Position your restaurant in the market. But have you thought about your website design?

Design 520
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DoorDash acquires tech firm Symbiosys to supercharge its advertising business

Restaurant Business

These ads will direct back to a restaurants’ DoorDash ordering page. In the future, they could also link to a restaurants’ own website if they use DoorDash’s Storefront online ordering system, Samolis said. But some have bristled at the idea that they must now offer discounts in order to compete. Sign up here.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Interestingly, that number dropped to 88 percent in the US and 65 percent in the UK during stay-at-home orders.

2020 493
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Digital Dining and ‘Restaurant Recovery’ Show

Modern Restaurant Management

Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. This approach is often expensive because these platforms charge a commission to fulfill the delivery for each order. On-Demand Delivery for Square Online Store.