Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

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Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

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7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. You have to earn it!

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Modern Restaurant Management

JULY 12, 2022

While having a special menu for Restaurant Week is important, so is keeping your bottom line in check. Consider how profitable and scalable your special menu items are with a cost/benefit analysis to ensure you’ll break even or come out ahead when the week is over. Be In Charge of Your Own Marketing.

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The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Make It Exclusive .

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7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

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Restaurant Engine

MAY 22, 2024

Knowing this can help you craft a marketing strategy to get more office workers in your restaurant over the lunch hour. 1: Offer Lunch-Only Specials For many businesspeople eating out every day can get expensive. Offer specials to entice the office crowd to lunch. This is a perfect opportunity to market to the “workgroup.”

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The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. Yes, and it’s a big thing in marketing that we often talk about: psychographics vs. demographics. There are all kinds of loyalty programs.

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7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. tweet this) Text messaging is cost-effective, and it can help improve customer loyalty while improving your bottom line. Tell them about specials and discounts. Tell them about specials and discounts.

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7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

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Buzztime Business

DECEMBER 26, 2023

Tonight’s special isn’t the “blue cheese burger with fries” – it’s the “1/2 lb. A Facebook Loyalty Study asked 14,000 adults to describe businesses they like best. Resolution #3 – Improve Your Marketing ROI Marketing takes time and money. Or, set a “trigger” to email a coupon on the guest’s birthday.

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Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. A restaurant reservations system that helps you fill tables in advance.

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The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Twitter Ads: Best for timely promotions like lunch specials or happy hour deals , given the platform's real-time nature.

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SpotOn

APRIL 8, 2024

Independent restaurants have the opportunity to join in celebrating mothers and brunch items by creating a special mother's day brunch menu, dinner service, or promotions that cater to families. Offer special desserts Dessert is a must for mothers with a sweet tooth. Offer a special meal—like brunch with all the favorites.

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Mad Mobile

JUNE 7, 2024

However, modern bar POS systems can create customer profiles from the swipe of a credit card or when guests sign up for your establishment’s loyalty program. Consider this… Bar POS systems track a wide variety of data points about each and every customer who swipes a credit card or joins a loyalty program.

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Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. It can sync with a loyalty program. Daily specials.

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Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

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Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

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The Rail

NOVEMBER 4, 2022

Why not use it to your advantage with SMS marketing? And believe it or not, there’s massive untapped potential for this strategy: Roughly 60% of marketers aren’t currently taking advantage of text message marketing. Read on to discover how SMS marketing can change the game for your business. What is SMS Marketing?

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Social Hospitality

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. As a result, your marketing will become more effective and efficient.

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Social Hospitality

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. As a result, your marketing will become more effective and efficient.

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Modern Restaurant Management

JUNE 29, 2023

Now, almost every restaurant offers delivery, almost every restaurant connects to Ubereats or DoorDash or has an online ordering platform and almost every restaurant uses a reservation system or even a loyalty platform. 2020 fast-tracked the adoption of omnichannel for even the most traditional dine-in establishments.

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The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants.

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Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. These days, you can create email campaigns that send automatically and auto tag your most valuable guests by visit frequency or spend amount. These are some of the latest hospitality trends to consider for your restaurant.

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7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

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QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. Even venues that previously didn’t have a reservation system in place were forced to implement one rather quickly.

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Cheetah

OCTOBER 22, 2020

As businesses are gradually reopening in California , restaurants are coming up with reopening marketing strategies to fit a COVID-19 world. Now we’re here to share with you 4 proven marketing tips and techniques to help you keep loyal customers and get some new ones. Reopening Marketing Tips for Worried Diners.

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RGU

NOVEMBER 6, 2019

By: Adam Guild Editor's note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Not necessarily!

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Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition, Toast offers products ranging from payroll and tips management to inventory management , email marketing and more. It covers local health codes from the U.S.

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Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

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Bingage

FEBRUARY 6, 2020

Create a Productive marketing campaign is your task on priority. Places that have a special menu or promotion. Restaurant with a good loyalty program , that increase chances of visiting by 22%. So, this is the best time for a restaurateur to make their customer feel special and spread love in the atmosphere.

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Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. The three important aspects of improving customer service include customer engagement, digital marketing channels, and customer relationship management (CRM) integration. . The aim is to encourage repeat customers and cultivate customer loyalty.

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Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

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Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

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