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. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine. ”
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. This way, you won’t need to code your site from scratch.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Leverage Automated EmailMarketing ChowNows Automated EmailMarketing helps your restaurant bring customers back and increase orders with minimal effort. Emailmarketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.
In 2025, the US online food delivery market is expected to reach $424.9 Customers have a tendency to order more food when theyre not under pressure at the counter or on the phone. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business. billion in revenue.
Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.
Do you lose money due to food waste? An inventory management system with automated restocking alerts keeps your stock levels in check. If customer retention is a priority consider a digital loyalty program or automated marketing tools. The best tech investments solve real problems. For example: Struggling with staff shortages?
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Red Robin climbs 3 percent to 78 thanks in large part to its focus on menu and food.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.
Time Management: 80% of tasks completed often come from 20% of the effort. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Think about it: your regulars already know what you offer, love your food, and trust your service. Marketing = tons of your money.
A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions. Limited-time offers also give you content for social media, email, and your website.
Are you looking to grow your Instagram audience, drive more traffic to your website, or appeal to a younger demographic? That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution. Look for creators who already engage with your local food scene.
A complete Google Business Profile, an inviting website, and an active social media presence all signal that your business is trustworthy, professional, and worth their time. Website and SEO Your restaurant website should be mobile-friendly, load quickly, and super easy to navigate. Here’s what to focus on.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.
Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. But growing online order volume isnt always easy.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.
Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.
Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.
Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. With rapid advances happening across various industries, including the food industry, you might be wondering: What does AI have to do with running my restaurant? The short answer?
They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. These apps make it easier to manage digital orders, streamline kitchen operations, and reach more customers. Reservation and table management apps.
From logistics to marketing, staff communication to moving the kitchen, reopening a restaurant successfully is all about the details. Look into the demographics, competitors, local food trends, foot traffic, and even parking availability. Visit the area at different times and on various days of the week. Transparency builds trust.
But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report. An online ordering system is table stakes for every restaurant these days.
Managing how people see your business online can mean the difference between success and struggle. Difference between reputation and brand image Your brand image is how you market your restaurant through logos, menus, and advertisements. Managing your reputation involves paying attention to customer feedback and making improvements.
The convenience-retailing giant on Wednesday announced a Craveables Value Menu, pitting it in head-to-head competition with fast-food chains also looking to win consumers over with low prices. The prices for both restaurant food and food from grocery and convenience stores rose 0.3% Food prices overall are up 2.9%
Restaurant online ordering has emerged as a crucial aspect of the food service industry, reshaping restaurant operation strategies and fostering growth in restaurant delivery services. According to a report by Statista , the online food delivery market in the U.S. Meeting these demands consistently can be challenging.
Free food tastes better. Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. Your loyalty program expenses fall under your marketing budget. 5% increase in food sales during non-peak hours.
Running a successful restaurant in 2025 means more than just great food—it requires smart financial decisions. This guide breaks down 28 proven strategies that help cut unnecessary expenses, streamline operations, and boost profitability—whether you manage a small café or a multi-location chain. Food cost control is crucial.
On the flip side, negative reviews, especially ones that restaurants dont respond to, can keep people away from your food. This is why its essential to manage your restaurants online reviews effectively. In this article, we look at managing your online reviews and how to turn feedback into positive outcomes.
Influencer partnerships are key to your 2025 restaurant marketing strategy. Did you know Nations Restaurant News found that nearly 55% of millennials and 38% of all age groups have visited a restaurant or ordered food online after seeing the restaurant on TikTok? Its authentic marketing. Your food is your art.
This is great news if you’re a restaurant owner or manager. You want to analyze your foot traffic, demographics, and new markets. If it’s outdated, you may find your target market takes a pass on dining with you. Do note that rebranding doesn’t fix poor service, food quality, or food taste.
Restaurant Marketing Truths Why Restaurant Marketing Agencies Fall Short (and What It’s Costing You) Most marketing agencies pitch pretty pictures and brand buzzwords. Marketing That Moves the Needle, Or Doesn’t Let’s be honest. Do menu updates sync instantly across your website, POS, and third-party apps?
They require specialized support that understands the intricacies of fluctuating revenues, high labor costs, and complex inventory management. This volatility makes accurate forecasting and consistent cash flow management incredibly challenging.
You stand out and above the competition with good food, amazing service , and a solid customer loyalty program. With a well-crafted strategy, you can market to your customers on an ongoing basis as well, strengthening the customer relationship. Several platforms offer robust loyalty management systems. Market to your customers.
Also, there is no other marketing medium that can reach your customers as best and as affordable as emailmarketing. In fact, 65 percent of small businesses use email to communicate with their clients. Video emailmarketing makes a lot of sense. Video EmailMarketing: What is it and Why Should You do it?
Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.
This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.
We’ll show you how to deliver food and offer takeout while maximizing profits. Keep reading to get answers to questions like: How do you manage staff to boost off-site dining revenue? Are there any tips for food delivery and takeout inventory management? How do you marketfood delivery and takeout?
If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.
As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.
While the company has products specifically designed for each vertical, such as appointments, eCommerce, online ordering and reservation management, its uniqueness lies in offering high-powered capabilities that every business needs. These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're
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