7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move.

Email Marketing

Restaurant Business

AUGUST 11, 2025

The two fan favorites, off the chicken chain’s menu for several years, are returning as limited-time offers while supplies last. News menus LTOs Pat plans and executes menu, food and drink stories for Restaurant Business and hosts the weekly Menu Talk podcast. By Patricia Cobe on Aug. Photo courtesy of KFC. Sign up here.

Menu

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing

ChowNow

AUGUST 8, 2025

It’s easy to see why SMS marketing for restaurants is so effective: everyone spends hours on their phone every single day. Unlike email (which already performs well with a 42.35% open rate) and social media, text message marketing gives you a direct line to customers that can’t be matched by any other marketing method.

Ordering

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!

2025

Modern Restaurant Management

DECEMBER 17, 2024

Today, loyalty is evolving beyond traditional email campaigns into a fully integrated, 360-degree consumer strategy that aims to recognize and engage customers at every interaction with the brand. For QSR brands, offering globally inspired menu items isn’t just a fun addition anymore, it’s a must.

2025

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing

Restaurant Business

JULY 29, 2025

29, 2025 Facebook Twitter LinkedIn The Farmstand Fresh & Affordable Menu offers six Dipping Boxes, starting at $9.99 | Photos courtesy of Farmer Boys Combo meals are a dime a dozen these days, as chains strive to deliver the value cash-strapped consumers are demanding. By Patricia Cobe on Jul. By Patricia Cobe on Jul.

Menu

Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

2025

ChowNow

AUGUST 8, 2025

Share behind-the-scenes content, promote popular menu items, and spotlight your loyalty program to keep diners engaged and coming back. Highlight your menu and your fans Use your posts to show off new menu items, fan favorites, or seasonal specials. You don’t need a fancy camera, just keep it real and relatable.

Ordering

ChowNow

JUNE 12, 2025

Think seasonal menu items, weekend-only bundles, or one-day-only discounts; the urgency motivates guests to take action soon. The best part is these promos don’t require big budgets or deep discounts, but they consistently boost restaurant sales while keeping your menu new and exciting.

Loyalty Program

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing

Restaurant Business

AUGUST 5, 2025

and increased in each of the chain’s biggest markets. The company has been using a combination of value offers, notably the McValue Menu, and marketing to get customers in the door. and internationally. and internationally. and internationally. By Jonathan Maze on Aug. 05, 2025 Facebook Twitter LinkedIn McDonald's U.S.

Fast Casual

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. The restaurant needs cohesion, from signage to menu design to uniforms. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact.

Social Media

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions.

Ordering

Restaurant Business

JULY 2, 2025

Egg-cellent news…as of June 2, the egg surcharge is officially off the menu,” Georgia-based Waffle House wrote on X. The surcharges came atop years of menu price hikes that have frustrated consumers and hurt restaurant traffic. Thanks for understanding!” But supply has bounced back in recent months, bringing prices back down to earth.

Pricing

Goliath Consulting

MAY 1, 2025

For restaurants, social media marketing is more than just posting food photos. Social media marketing for restaurants isnt just about gaining followersits about building a brand that makes people feel something. In todays digital-first dining culture, having a strong social media presence isnt optionalits essential.

Social Media

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption.

Social Media

Restaurant Business

JULY 25, 2025

Menu innovation can be a motivating factor in luring diners away from breakfast at home—where nearly half of consumers eat the morning meal—and into restaurants. News Breakfast Technomic consumers Pat plans and executes menu, food and drink stories for Restaurant Business and hosts the weekly Menu Talk podcast. Sign up here.

Mobile Ordering

Goliath Consulting

DECEMBER 12, 2024

For special events, consider hiring temporary staff trained in crowd management. Manage Crowds and Capacity Crowded spaces can pose safety risks if not managed properly. Develop clear processes for line management and monitor capacity to avoid overcrowding. Ensure unblocked pathways to exits and comply with fire safety codes.

Bar

ChowNow

FEBRUARY 13, 2025

It puts you in control of your brand, helps customers find you online, and makes it easier for them to view your menu, book a table, or place an orderand thats just the beginning. The hours arent clear, theres no menu, and youre not even sure if the place is still open. Frustrating, right? Another great benefit?

Social Media

ChowNow

FEBRUARY 21, 2025

Offer exclusive deals and menu items: If customers know they can only get certain specials, discounts, or limited-time menu items by ordering direct, theyll have a strong reason to keep doing it. This could be anything from a special discount on family meals to a secret menu item available only through your website or app.

Ordering

ChowNow

AUGUST 1, 2025

Influencer marketing sounds like something reserved for big-name brands with massive budgets and full-time social media managers. diners trying out a new restaurant because of social media, now’s the time to make influencer marketing a part of your marketing strategy, without blowing your budget or partnering with the wrong people.

Influencer

Restaurant Business

JULY 9, 2025

From elevated comfort food to trending global flavors, operators are using Philly in inventive ways that bring signature flavor and premium texture to the menu. 09, 2025 Facebook Twitter LinkedIn Kraft Heinz Versatile, consistent, and built for culinary creativity, Philadelphia Cream Cheese is The Original that chefs trust to do it all.

Leadership

Restaurant Business

AUGUST 5, 2025

Continue to Site >>> Menu KFC and Pizza Hut continue to struggle in the U.S. Yum executives blamed weakness at Habit on a soft consumer landscape but they did say that sales improved in June with new marketing. The company plans more marketing in the coming months to continue building on that momentum.

Point of Sale

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals.

Serving

Restaurant Business

JULY 2, 2025

Fast-casual Condado Tacos—which prefers calling itself “next-gen casual”—has long had a bar program with a selection of conventional margaritas and beers to go with its Mexican-style menu and vibe. But those same margaritas had been on the menu since 2014 when the bar, so to speak, was set a bit lower. By Patricia Cobe on Jul.

Fast Casual

Restaurant Business

AUGUST 5, 2025

Hint: The menu matters a lot. But restaurants must optimize their online presence and present an appealing menu to get a piece of that growing pie. About 59% of those who place workplace orders are swayed by the menu, with budget-friendliness following close behind at 37%. Subscribe on Apple Podcasts. Subscribe on Spotify.

Catering

Restaurant Business

JULY 22, 2025

Bret had a chance to sample menu items from Sunny’s, a breakfast-lunch spot, and Chez Frites, a bistro offering the familiar French plate of steak and fries along with a selection of seafood. Then Pat shares her interview with Matt Banton, VP of menu strategy and innovation at Cracker Barrel. By Patricia Cobe and Bret Thorn on Jul.

Loyalty Program

Restaurant Business

JUNE 20, 2025

The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. It plans to keep prices down while also adding more lower-priced items to the menu. “If and get a free chilled meal to take home.

Delivery

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program

Restaurant Business

JULY 3, 2025

The sale comes just four years after Olo went public, and ends a difficult period on the public markets. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing. per share for the online ordering and payment company just four years after Olo went public.

Leadership

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. The key is consistency across all customer touchpoints, from emails and your website to menus, marketing, and signage.

Email Marketing

Restaurant Business

JULY 16, 2025

But CEO Patrick Fore is a big Taco Bell fan, and he was impressed by the way the Mexican fast-food giant hacked a menu category by developing a pizza, said Jon Pavano, brand director of operations for Miami-born Lime Fresh. By Patricia Cobe on Jul.

Menu