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Building a unique identity for your restaurant can be challenging in a competitive market. At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following. In addition, partnering with local influencers extends our reach authentically.
“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine. ”
Emailmarketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant emailmarketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. And I love that. And I love that.
Building a restaurant emailmarketing list might be the single most underrated move an operator can make to grow their business. Instead of crossing your fingers and hoping your posts get seen, you can send email campaigns straight to the inbox of people who actually want to hear from you. So why does it work?
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. At the same time, it can result in consumers creating more waste if they order more than they can eat.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
In todays digital-first dining culture, having a strong social media presence isnt optionalits essential. For restaurants, social media marketing is more than just posting food photos. Social media marketing for restaurants isnt just about gaining followersits about building a brand that makes people feel something.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. 89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity.
With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.
Over half of full-service restaurants have automated online ordering (57 percent), invoicing (54 percent), and emailmarketing (53 percent), leading to more efficient teams, increased productivity, and often, higher sales. " Data: A Backbone of Restaurant Success Data has become indispensable for restaurant success.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should?
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.
Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. You spent $800 on Facebook ads and in-store promotions over a month.
Today, the Michelin Guide continues to explore new markets and broaden its global influence. Potential new markets include: Middle East : Following its entry into the UAE, Michelin could target other Middle Eastern countries such as Saudi Arabia and Qatar, both of which are working to elevate their global culinary reputations.
Established 10 years ago by Andre Angles and his co-owner Ty Theara, the restaurant offers a unique dining experience in a historic two-story building with a cozy atmosphere. Thai District now has a branded app, and uses powerful marketing tools that help them build customer loyalty and increase sales without the burden of commissions.
Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?
Promote Online Ordering Through Social Media and EmailMarketing On social media, showcase your food in a way that makes people crave it. Emailmarketing is another great way to stay top of mind. Keep your emails short, visually appealing, and focused on one clear call to actionplacing an order.
In todays competitive dining landscape, hospitality is what truly sets a restaurant apart. A warm welcome at the door, personalized follow-ups via email , and even thoughtful social media interactions can bridge the gap between technology and connection. Providing good food is just the beginning.
In 2025, the US online food delivery market is expected to reach $424.9 Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. billion in revenue.
By Joe Guszkowski on Jul. 02, 2025 Facebook Twitter LinkedIn Wholesale egg prices have fallen 67% since their March peak. Photo: Shutterstock Waffle House customers no longer have to pay extra for eggs. Egg-cellent news…as of June 2, the egg surcharge is officially off the menu,” Georgia-based Waffle House wrote on X. Thanks for understanding!”
Shaqs hands-on involvement in branding and expansion has made Big Chicken a rising player in the competitive fast-casual market. His company, Magic Johnson Enterprises, has owned numerous Burger King and Starbucks franchises, and he played a key role in bringing high-end dining options to underserved communities.
Pop-Up Restaurants Pop-up dining experiences are a natural fit for showcasing health trends. Preserved Seafood : Preserved seafood is gaining traction, driven by Scandinavian simplicity and the desire for sustainable, nutrient-rich foods. Restaurants are leveraging its popularity by featuring it in lattes, iced teas, and smoothies.
Prix Fixe Menu: A multi-course meal at a set price encourages guests to order more while offering an elevated dining experience. If any of this sounds familiar, please keep reading so you can discover how increasing your average order volume can transform your restaurant without the need for new customers or a corporate-level budget.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Start by asking: What are you trying to accomplish?
Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door.
With households increasingly treating dining out as a luxury, every menu item and service interaction becomes a potential make-or-break moment. Additionally, customer satisfaction with full-service restaurants varies significantly depending on the type of purchase experience (dine in, carry out, or delivery). At the same time, U.S.
Having complete control of your brands story is how you stand out in a congested market. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
A trendy, fast-casual spot will likely need very different content than a fine dining experience. Todays diners scroll before they order, and your restaurants social media presence can make or break their decision to visit. Thats where a skilled content creator comes in. But not all creators are the right fit.
As more diners use Ozempic and similar medications, restaurants may need to adapt to evolving guest preferences and dining habits. Healthline says this can make social dining more challenging, particularly for those who previously enjoyed indulgent meals with friends. Beyond portion size, Ozempic also influences food preferences.
How you approach restaurant marketing can be broken into two main categories: Attracting new customers to your restaurant Earning more from the customers you already have Most restaurant operators pour time and money into the first, but often overlook the massive opportunity in the second. Let’s say you run a neighborhood pizza shop.
If your Cost of Goods Sold is too high, your profit margins sufferno matter how packed your dining room is. This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving. A typical COGS for a restaurant is around 30%-40% , depending on your concept and pricing.
at the Italian casual-dining chain as its investments in affordability and Uber delivery paid off. 20, 2025 Facebook Twitter LinkedIn Consumers are finding value in casual-dining brands like Olive Garden. Same-store sales at the Italian casual-dining chain spiked 6.9% By Joe Guszkowski on Jun. of sales in the quarter.
Here’s a look at the food trends that will capture our taste buds and redefine dining in 2025. The tangy, slightly chewy dough will be featured in creative ways, from pizza crusts and flatbreads to brownies and crackers, as stated by Whole Foods Market.
If customer retention is a priority consider a digital loyalty program or automated marketing tools. Multi-Channel Integration : Sync with online ordering platforms, third-party delivery apps, and marketing tools for a connected restaurant ecosystem. But first, lets look at how to choose the right technology for your restaurant.
These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently. Are you overstaffed on slow days?
The 20 puree flavor possibilities were eventually narrowed down to six that were test marketed in Michigan. By Patricia Cobe on Jul. 02, 2025 Facebook Twitter LinkedIn Six new flavor-forward margaritas launched at Condado Tacos in June. | All photos courtesy of Condado Tacos. His bucket list included about 20 puree flavors to start. “Joe
Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).
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