7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. Punch cards are cost-effective, too.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. Yes, and it’s a big thing in marketing that we often talk about: psychographics vs. demographics. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. Many restaurant owners offer a percentage off a meal or specific menu item. What is the goal?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. Establishing a loyalty program can be a large part of a restaurant’s brand. Understanding your restaurant’s brand can bring in more loyalty.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78

Touch Bistro

APRIL 27, 2021

It’s clear that a well-design restaurant website is key to getting customers in the door (or ordering online), but great restaurant website design is a lot harder to achieve than you might think. Your Menu: 93% of people view menus online prior to dining out. 51 Restaurant Websites for Design Inspiration.

Design 92

Design 2021 Online Ordering Website Management 92

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Loyalty Program. Crisp and sharp. Out-Of-Home.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Modern Restaurant Management

FEBRUARY 2, 2022

Oftentimes, the best solution isn’t as elusive as we think, and that’s certainly the case with new restaurant tech designed to enable you to do more with less. Optimize Your Menu. Creating a menu that is attractive to both customers and your bottom line will allow you to stand out from other restaurants.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

SpotOn

MARCH 5, 2024

Kim Dieu knows marketing. Before she opened the modern Vietnamese concept Mi' N Tea , alongside her brother, Troy, and parents, Kim Tran and Dan Dieu, she worked in product marketing and graphic design, helping build brands. So I'd have to tend to that more than marketing," says Dieu. 

Email Marketing 52

Email Marketing Loyalty Program Online Ordering Front of House 52

Restaurant Engine

FEBRUARY 14, 2024

Digital marketing is integral to your restaurant’s overall marketing strategy, and it helps you increase your bottom line and drive growth. If you want to be more exclusive, you can make people give you their email address and their phone number for a discount. This way, you can email them or text them in the future.

Email Marketing 52

Email Marketing Loyalty Program Social Media Online Ordering 52

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

7 Shifts

MARCH 27, 2020

If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes. Stay tuned for 7shifts’ very own relief program!

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Sling

JULY 24, 2023

Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management. Many restaurants operate on very narrow margins and fail because of mismanagement rather than anything wrong with the menu.

2023 78

2023 Management Management Tip Distribution 78

Restaurant Engine

JULY 27, 2022

You want to find new customers and retain your current ones through attractive and enticing marketing. Most of your marketing channels will point back to your website. If your website hasn’t been updated in the last couple of years, it’s time to think about a new website design or at least a refresh. #2:

Email Marketing 105

Email Marketing Social Media Loyalty Program Coupons 105

Next Restaurants

OCTOBER 31, 2019

As they scan reviews and browse your menu, they make a choice based on the strength, or weakness, of your online presence. It’s time to craft an attention-grabbing digital marketing campaign. An online presence that builds loyalty, hype and grows your restaurant business. Segmented Email Marketing for Restaurants.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Restaurant Engine

AUGUST 12, 2020

2: Streamline Your Online Menu. You want to make sure it’s easy to find your online menu as well as order from it. Another thing to consider about your online menu is how good some of your items will taste once they’re delivered. 3: Integrate Your Online Menu. This is where your marketing strategy comes in.

Online Ordering 89

Online Ordering Ordering Loyalty Program Email Marketing 89

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

Open for Business

OCTOBER 20, 2023

From budgeting and licensing to crafting the perfect menu, here’s everything you need to know about how to open a restaurant. Market research Before you even think about the menu or location, you need to understand the guests who will walk through your doors. Doing so will give you a sense of the market gap that needs filling.

License 78

License Email Marketing Seasonal Menu Front of House 78

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Incentive Programs.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Open for Business

NOVEMBER 21, 2022

Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. Designing the optimal restaurant floor plan is more complex than it may seem. It can sync with a loyalty program. It empowers restaurant owners to send highly targeted marketing messages. Allergy-friendly menu.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

DECEMBER 28, 2020

Just Salad was the first national restaurant chain to label its entire menu with carbon emissions similar to how brands like Allbirds had done in the retail sector. Following our announcement that we carbon labeled our menu, Panera and Chipotle followed with something similar shortly after.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Mad Mobile

FEBRUARY 16, 2024

From faster ordering and bill pay to instant marketing impact, QR codes remove costly steps in your operations and give your customers the tools to create their own individual experience – right from their personal devices. Post your menu on a website page. Why are restaurants using QR codes? We’ll get into that shortly.

Ordering 40

Ordering Loyalty Program Social Media Mobile Ordering 40

Modern Restaurant Management

JUNE 1, 2021

It’s crucial to access and edit your online ordering experience as necessary to keep customers informed on seasonal menu swaps, promotions, and weekly specials. Unique design capabilities allow you to make updates quickly without any down time.

Ordering 180

Ordering Technology Mobile Ordering Online Ordering 180

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. Customer analytics software is designed to unlock the value of restaurant hidden data. For instance, a restaurant may use the data to design an ultra-efficient kitchen. The aim is to encourage repeat customers and cultivate customer loyalty.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Modern Restaurant Management

JULY 14, 2020

White Castle’s brand is iconic, navigating new challenges to bring their menu to more customers, prepared in a healthier environment by staff in better working conditions that adhere to social distancing needs is something only Miso Robotics can do. We look forward to being a part of White Castle’s next 100 years.”

Mobile Ordering 164

Mobile Ordering Certification Loyalty Program Kitchen Safety 164

Modern Restaurant Management

OCTOBER 4, 2021

According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Missing menu items are a deal breaker. Gaps in menu choices and ability to customize disappoint consumers. Gaps in menu choices and ability to customize disappoint consumers.

2021 170

2021 Fast Casual Mobile Ordering Social Media 170

Culinary Digital

APRIL 5, 2023

With so many options available in the market, it can be challenging to choose the right one. It should be able to handle a growing number of customers, orders, and menu items without slowing down or compromising efficiency. This can include features such as online ordering, loyalty programs, and customized promotions.

Loyalty Program 52

Loyalty Program Mobile Ordering Customer Experience POS 52

Modern Restaurant Management

JANUARY 22, 2021

“This new model will allow our franchisees to go-to-market quicker than ever before, while reducing the overall development and operational costs,” said Jim Stevens, president of Golden Chick. We are continuing to expand to new locations and introduce new menu items – you never know what we have up our sleeves.

Franchise 203

Franchise Franchising 2020 2021 203