ChowNow

FEBRUARY 7, 2025

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In fact, boosting AOV is one of the easiest and most effective ways to increase revenue while improving the customer experience for your guests.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Modern Restaurant Management

MAY 28, 2025

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. Consumers want more from their overall search experiences, and the multi-platform discovery journey is a hunt for authenticity, especially for Gen Z.”

Social Media 252

Social Media Marketing SEO 2025 252

Modern Restaurant Management

DECEMBER 18, 2024

It is atop the list for restaurants looking to modernize, differentiate, and elevate experiences. The question now becomes – how to make sense of that data and use it to elevate the dining experience. consumers now use digital wallets as they seek a convenient, contactless payment experience. Data, Data, Data.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

MAY 22, 2025

The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement. By representing your brand, customers are helping create visibility that goes far beyond your storefront.

Uniforms 221

Uniforms Loyalty Program Front of House Customer Experience 221

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.

Social Media 252

Social Media Customer Experience Email Marketing Loyalty Program 252

ChowNow

MAY 30, 2025

When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Encouraging repeat visits from loyal customers? Or bring in a wave of new customers who havent tried your place yet?

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

ChowNow

JANUARY 23, 2025

Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

Loyalty Program 544

Loyalty Program Customer Experience Social Media Online Ordering 544

Modern Restaurant Management

OCTOBER 10, 2023

It's about consistently delivering top-notch quality, exceptional service, and an unforgettable experience. Moreover, as the hospitality sector becomes increasingly competitive, tapping into the nuanced aspects of customer behavior becomes necessary. For franchise owners, maintaining uniform excellence across all outlets is key.

Loyalty Program 486

Loyalty Program Franchising Franchise Social Media 486

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 21, 2025

Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. If customers have to hunt for it, they might not bother.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy.

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

EATER

FEBRUARY 27, 2025

Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. All of them promise a seamless experience to the fast-food customer. But whats the cost of convenience? He wants the path of least resistance.

Mobile Ordering 227

Mobile Ordering Loyalty Program Food Food Order 227

Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

Loyalty Program 467

Loyalty Program Customer Experience Customer Service Communication 467

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. You own it, it costs very little to maintain, and its a direct link to your customers any time youd like to reach themno complicated algorithms or third-party platforms getting in the way.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

ChowNow

FEBRUARY 28, 2025

In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

7 Shifts

OCTOBER 28, 2024

However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Restaurants should keep menus, hours, and branding consistent across multiple platforms to increase visibility amongst a wider range of customers while avoiding confusion.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business?

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

AUGUST 28, 2024

Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What lessons can be learned from the recent Chipotle portion size controversy?

Social Media 442

Social Media Loyalty Program Customer Service Customer Experience 442

ChowNow

FEBRUARY 21, 2025

If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Beyond mobile ordering, restaurant apps support operations in ways that were never available before.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

JUNE 1, 2023

By now, loyalty programs have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. In fact, research from Accenture found that more than 90 percent of companies have some sort of loyalty program.

Loyalty Program 449

Loyalty Program Customer Experience POS Customer Service 449

Modern Restaurant Management

NOVEMBER 19, 2021

However, taking steps to increase your loyal customer base will ensure your restaurant flourishes during this difficult season. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Create a Customer Loyalty Program. Social Media Contests.

Marketing 474

Marketing Social Media Loyalty Program Food Supply 474

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Do We Own Our Customer Data?

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

ChowNow

MARCH 7, 2025

Restaurants collect a ton of customer data. Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while?

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

JUNE 12, 2024

Restaurants will focus on creating story-driven dining experiences, harnessing technology and local partnerships to deepen emotional engagement with guests, according to the "2024 State of the Industry: Future of In-Restaurant Dining" report by Incisiv in collaboration with Toshiba Global Commerce Solutions.

Loyalty Program 473

Loyalty Program Mobile Ordering Dietary Restrictions Customer Experience 473

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. That means the hardest (and most expensive) partgetting a new customer through the dooris already done.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

JUNE 4, 2020

However, states across the country are beginning to lift stay at home orders, which means these types of businesses can finally ease into serving customers in person. The hospitality industry faces a unique challenge, where they have to enforce these new health and safety measures while keeping the customer experience elevated.

Loyalty Program 504

Loyalty Program Social Media Customer Service Customer Experience 504

ChowNow

FEBRUARY 28, 2025

Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

The Restaurant Group

JANUARY 26, 2025

Introduction Running a restaurant isnt just about serving great food; its about keeping customers coming back. Customer retention becomes vital for success. This is where restaurant loyalty programs shine. Loyalty programs offer dining rewards, creating a bond between customers and your business.

Loyalty Program 78

Loyalty Program Point of Sale Mobile Ordering Customer Experience 78

Modern Restaurant Management

OCTOBER 4, 2021

Whether it’s a family-friendly diner or a five-star full-course gastronomical experience, there is a personality behind it, and it should be reflected in every bit of marketing that you do. Manage Social Media. More consumers are looking to interact with brands on social media platforms. Color Choice Matters.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474