The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! Because it works.

Email Marketing 52

Email Marketing Marketing Loyalty Program Online Ordering 52

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Is your website optimized, and does it provide a good user experience? Optimization of NAPs.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. Customers can input their own orders at the table and then pay on the same device.

Ordering 180

Ordering Technology Mobile Ordering Online Ordering 180

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. For example, a brand may prepare a bulk of their ingredients in a commissary kitchen, and assemble to order in a ghost kitchen. Testing a proven restaurant concept or idea in a new market. Kitchen Pods.

Front of House 435

Front of House Food Truck Back of House Social Media 435

7 Shifts

APRIL 15, 2020

Foot traffic has dropped for the majority of restaurants in North America, with revenue switching to online ordering and pickups instead. Find a dedicated pickup spot If you don’t have drive thru, it’s definitely difficult to serve the customers outside the restaurant. Next, you should create a communication channel for the pickup.

Online Ordering 362

Online Ordering Email Marketing Social Media Food Order 362

Modern Restaurant Management

JULY 28, 2022

We’re constantly being bombarded by messages about how important it is to own your customer data. Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Customer information is the personal information of each of your customers.

Loyalty Program 208

Loyalty Program Mobile Ordering Email Marketing Online Ordering 208

Bingage

MAY 24, 2022

It’s no secret that the customer experience is one of the most important parts of running a restaurant. If you don’t have happy customers, they won’t come back! There is a gap between customers and business. The problem is there are lacking in customer engagement. It’s pretty simple math.

Customer Experience 52

Customer Experience Email Marketing Loyalty Program Demo 52

Modern Restaurant Management

OCTOBER 21, 2019

There’s no question that the restaurant delivery and reservations experience has become increasingly digitized in recent years, and there’s no sign of this trend slowing down in the future. Despite the number of customer calls that come in, 62 percent of them go unanswered.

Customer Experience 119

Customer Experience Online Ordering Customer Service Reservations 119

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 23, 2021

Restaurant operators are now looking for solutions to retain customers as colder weather and economic conditions threaten their bottom line. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience. Connecting On- and Off-Premises Data.

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

Next Restaurants

OCTOBER 9, 2019

Your point-of-sale (POS) system should evolve as your customer base transitions into more of a “cashless society.” Otherwise, you’ll miss out on a huge market and wind up with disappointed guests. Personalized experience Enhanced outreach. As a restaurant owner, customer satisfaction should be your number one priority.

Customer Experience 61

Customer Experience POS Mobile Ordering Point of Sale 61

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Leverage visitors’ data and personalize the experience.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Restaurant Engine

AUGUST 12, 2020

Online ordering is perfect for upselling customers. Today’s restaurant customer wants what they want when they want it. They want to be able to order it the minute they think about it. Your customers believe that your restaurant should be available with an online ordering system when they want to use it.

Online Ordering 89

Online Ordering Ordering Loyalty Program Email Marketing 89

Focus POS

MARCH 31, 2021

5 Ways Restaurants with Online Ordering are More Successful. . Changing customer preferences have encouraged tech-savvy trends to soar in every industry, and restaurants are no exception. It’s important to note that this trend won’t be going away anytime soon; now more than ever, customers crave the convenience of online ordering.

Online Ordering 99

Online Ordering Ordering Email Marketing Back of House 99

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

JANUARY 31, 2024

I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns.

2024 203

2024 Online Ordering Website Management 2023 203

Modern Restaurant Management

DECEMBER 5, 2022

Contactless payment solutions drive operators’ revenue and elevate customer experiences, but how can the technology set restaurants up for long-term success? Before the pandemic, many restaurants across the country experimented with contactless order and payment solutions but did so with a relative lack of urgency.

Loyalty Program 225

Loyalty Program Mobile Ordering Employee Relations Customer Experience 225

Mad Mobile

MARCH 8, 2024

Tableside ordering systems are set to revolutionize how diners interact with your restaurant. Implementing a tableside ordering system doesn’t have to be complicated, but there are inherent challenges you’ll have to overcome. Hopefully, our decades of experience in the dining space will help you navigate the changing waters.

Ordering 40

Ordering POS Online Ordering Mobile Ordering 40

Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu.

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

Modern Restaurant Management

APRIL 26, 2024

Customers now want to see what’s in their food and have the option to adjust meals to fit their dietary needs. Contactless ordering lets customers pick their meals without speaking directly to staff, which is great for those with food allergies. When customers pay and note their dietary needs, the kitchen gets an alert.

Dietary Restrictions 88

Dietary Restrictions Allergens Point of Sale Customer Experience 88

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Multichannel Ordering. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises.

Franchise 214

Franchise Franchising Operations Loyalty Program 214

Mad Mobile

FEBRUARY 16, 2024

Welcome to the digital age of dining, where QR codes are becoming the cornerstone of a modern, efficient, and engaging restaurant experience. A 2022 Deloitte Study found that consumers spend an incredible 20% more when ordering through technology like tableside ordering , online menus, and handheld POS devices. Absolutely not.

Ordering 40

Ordering Loyalty Program Social Media Mobile Ordering 40

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. First, it's an effective way to attract local customers who are looking for restaurants. You can do this by mail, phone, or email. What Is Local SEO?

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

JANUARY 18, 2023

If 2020 and 2021 were all about helping operators find new revenue streams to reach guests when they couldn’t come into restaurants, then 2022 was all about getting customers back in. In contrast, customers are entering 2023 with higher expectations for stellar experiences when they do choose to spend money on dining out.

2023 189

2023 Guest Recovery Email Marketing Back of House 189

Bingage

JANUARY 29, 2021

It’s no secret that the customer experience is one of the most important parts of running a restaurant. If you don’t have happy customers, they won’t come back! A common complaint among restaurant owners is that customers don’t feel like they’re getting enough attention. How does it work?

Customer Experience 52

Customer Experience Email Marketing Demo Loyalty Program 52

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

OCTOBER 11, 2022

For the past several years—and especially since the pandemic—restaurant brands have focused on enhancing digital experiences that allow them to offer more off-premise options and streamline operations to address staff shortages. Dutch Bros: Empowering the customer to personalize their experience.

Social Media 217

Social Media Email Marketing Customer Experience Communication 217

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

ChowNow

FEBRUARY 5, 2021

When looking for the right online ordering platform for your multi-location restaurant, it’s important to choose one that will help you remain profitable and give you the tools you need to run a successful business. . While there is no shortage of online ordering services to choose from, not all online ordering partners are alike.

Online Ordering 78

Online Ordering Ordering Email Marketing Mobile Ordering 78