Coupons Marketing Merchandise 
Modern Restaurant Management
SEPTEMBER 12, 2024
Understanding customer preferences and behaviors gives restaurants valuable insights into their customer base, helping them refine their offerings and marketing strategies. This is where the hidden hero of loyalty programs comes in: branded merchandise. Let’s take the refrigerator magnet, for example.
Modern Restaurant Management
MARCH 8, 2021
Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.
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Modern Restaurant Management
OCTOBER 12, 2022
With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L.
7 Shifts
OCTOBER 9, 2020
According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. For example, Shopify’s app store lets you connect more than 90 CRMs and 600 marketing tools to your website.
Modern Restaurant Management
APRIL 15, 2020
Since then, gift card sales have declined, but online ordering and merchandise sales have both increased steadily: Online orders have increased 50 percent week-over-week for the last three weeks. Zenreach experts expect more material declines are yet to come for these markets. New F&B Trends.
Indoor Media
MARCH 15, 2021
Either way, as you review what did or didn’t work, it’ll be important to consider how your marketing strategy helped manifest your plans. Resetting your marketing strategy is not as difficult as it sounds. These environmental factors set the stage for specific marketing campaigns, so you should never take them for granted.
Cheetah
OCTOBER 22, 2021
We’ve put together the top menu suggestions, decorations, activities and marketing ideas that will make your restaurant the ghouliest in the neighborhood and draw hoards of trick-or-eaters. Challenge them with unconventional ingredients that can be used for marketing too. Halloween Merchandise to Boost Restaurant Revenues.
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