Remove Coupons Remove Events Remove Mobile Ordering Remove Specials
article thumbnail

Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Optimize Mobile Ordering Creating and executing a convenient mobile ordering experience for your customers is extremely important, and it will keep them coming back for ease of use and accessibility. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.

article thumbnail

The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Programs that enable data capture, incentivize direct ordering in the wake of third party delivery (saving countless dollars in commission fees), and drive engagement have the ability to create compelling enticements without relying heavily on expensive discounts. Additionally, the Backdoor “Secret.”Menu million members to 27.4

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Restaurant Loyalty Programs to Boost Revenues

Cheetah

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. million members, all driven through their mobile app. But no one forgets their mobile phone. They have roughly 14.2

article thumbnail

Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon.

article thumbnail

Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

article thumbnail

What is a loyalty program, and how can it work for your restaurant?

Open for Business

In fact, loyalty programs date back to at least the Great Depression, when Betty Crocker asked customers to save their cake-mix box tops and send them back to the company in exchange for money-saving coupons for their products. Think special invite-only dinners, a tasting menu in the kitchen, a meet-and-greet with the chef.

article thumbnail

Why Adopting Digital Menus Is Easy And Better With Restaurant POS System

The Restaurant Times

They are visible on a screen and generally give them the option to order online. They can be accessed via QR codes, websites, or mobile apps directly by the customers without any assistance from the restaurant staff. The orders are instantly accepted and sent to the kitchen. Customize The Menu. to their dishes.

POS 97