How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)
7 Shifts
OCTOBER 28, 2024
For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your online ordering. You spent $800 on Facebook ads and in-store promotions over a month.
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