article thumbnail

15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

You got into this business because of your passion for food and hospitality. Alexandra Leung Gibb, the founder of F&B Marketing, reiterates the importance of proper branding in restaurants : “Without branding, a food or drink business loses the opportunity to emotionally connect with its target audience on a deeper level.”

2024 221
article thumbnail

A Guide to a Restaurant’s Ideal Profit Margin for Food

BNG Point of Sale

A Guide to a Restaurant’s Ideal Profit Margin for Food . Ideal Profit Margin for Food . The food business is notoriously tough. A Guide to a Restaurant’s Ideal Profit Margin for Food . 30% food costs . Food Trucks . 30% labor . 30% overhead expenses . 10% profit .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How the Pandemic Knocked Chefs Off Their Pedestal 

EATER

In this excerpt, from the chapter entitled “The Chef-Driven Restaurant,” Mintz calls for an end to those one-time food media darlings that saw chefs elevated at the expense of workers. It’s a busy commercial drive, a preferred route of ambulances and fire trucks, on which no one ever fantasized about dining al fresco. Monica Burton.

article thumbnail

Here Are the 2024 James Beard Awards Restaurant and Chef Semifinalists

EATER

This is the third awards season to reflect changes made in the wake of an extensive 2021 audit to address the longstanding biases baked into the awards process. The voting body has also expanded beyond traditional food media.

2024 29
article thumbnail

Restaurant Insiders on 2020 Lessons Learned, Part Two

Modern Restaurant Management

Beyond that, there are attainable steps that restaurants can take including, sku rationalization, assessing utilities and other fixed costs, monitoring their inventories (recipe costs) and costs of goods sold, and auditing their contracted prices. billion to $25 billion. They give and give and give. #2

2020 193
article thumbnail

Everything Restaurants Need to Know About the Restaurant Revitalization Fund

EATER

What follows is an overview of the fund, including how it will help save certain establishments, including fast-food chains, how it will neglect other venues, such as recently closed restaurants, and how to apply. Food trucks, food stands, food carts, snack bars. What types of establishments are eligible?

article thumbnail

New & Notable: TEAM Schostak Celebrates 40, AI in Food Service and Beachy Tech

Modern Restaurant Management

He started his career with Hardee’s Food Systems in 1983 ending in the position of District Manager. Paul Soulliere began his career with Hardee's Food Systems in 1978 and worked his way up as Crew Supervisor, Assistant Manager, and Restaurant Manager. Bill is a 1982 graduate of Michigan State University.

Food 141