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Building a restaurant emailmarketing list might be the single most underrated move an operator can make to grow their business. Instead of crossing your fingers and hoping your posts get seen, you can send email campaigns straight to the inbox of people who actually want to hear from you. So why does it work?
Restaurants less so How the owner of Krystal and Logan's Roadhouse makes it work Financing Olive Garden sales surge on delivery and free take-home meals Same-store sales rose 6.9% at the Italian casual-dining chain as its investments in affordability and Uber delivery paid off. By Joe Guszkowski on Jun. of sales in the quarter.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global online food deliverymarket size was valued at USD 221.65
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
Photo courtesy of Coco Robotics Here come the delivery robots. About 1,000 Coco bots are currently making deliveries in Los Angeles, Dallas, Miami and Helsinki. Each bot has a capacity of 90 liters, or about six extra-large pizzas, and a delivery radius of 1 to 2 miles. They have completed more than 500,000 deliveries to date.
To learn how to get started with Google ordering, check out our article on How to Setup Google Ordering for Restaurants. Promote Online Ordering Through Social Media and EmailMarketing On social media, showcase your food in a way that makes people crave it. Emailmarketing is another great way to stay top of mind.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
In 2025, the US online food deliverymarket is expected to reach $424.9 Whether theyre grabbing takeout on the way home from work or scheduling a delivery for later that day, digital ordering has become the norm. Third-party delivery apps take a big cut of every salesometimes as much as 30%. billion in revenue.
Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. When customers order through delivery platforms, the app keeps their data, meaning you have no way to follow up, send promotions, or encourage repeat business. message can drive immediate sales.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
In this article, you will learn: Tactics that increase restaurant check sizes without slowing down service How to boost restaurant sales through your own digital channels Proven ideas for driving repeat business from loyal and casual guests alike 1. Include direct links to your online ordering page in your bio, posts, and promotional emails.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. For more information on food photography, read our article How to Take Menu Photos Like The Pros. When people search for best pizza near me or local burger delivery, you want your restaurant to appear at the top of the results.
In this article, youre going to learn five restaurant customer retention strategies that will not only keep your current regulars happy but will also help you grow your repeat customer base. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. In this article, you will learn: Why a website makes your restaurant more trustworthy and professional. Having complete control of your brands story is how you stand out in a congested market. Another great benefit?
Domino’s Chief Marketing Officer Kate Trumbull said in a statement that there are 34 million potential combinations of one of the chain’s pizzas, effectively making this a discount on 34 million products, at least through Aug. The deals intensify a tradition of value marketing in the pizza business. Little Caesars is offering a $9.99
If customer retention is a priority consider a digital loyalty program or automated marketing tools. It is the central nervous system of your restaurants operations, and most of the tools we cover in this article will need to integrate with your POS (point-of-sale) system. Consider your budget.
In this article, you will learn: Why takeout is a powerful tool for customer retention The biggest reason diners dont returnand how to fix it Simple strategies to turn first-time customers into regulars Lets look closer at how takeout has changed. One of the easiest and most effective ways to do this is emailmarketing.
Whether theyre grabbing takeout, dining in, or ordering delivery, diners dont have patience for long waits or clunky systems. With the average American growing impatient after just 29 minutes of waiting for their food delivery, operators need to move quickly. But it doesnt have to be this way.
08, 2025 Facebook Twitter LinkedIn DoorDash said rising costs have hurt restaurant delivery sales in Seattle. Photo: Shutterstock DoorDash is raising its prices in Seattle again after the city added new regulations for third-party delivery companies. . The company said Seattle is now the most expensive deliverymarket in the U.S.,
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. Starbucks’ deal with Empower Delivery fits the acqui-hire framework. Now the restaurant industry is getting its own version, thanks to delivery apps like DoorDash, Uber Eats and Wonder.
Photo: Shutterstock San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants. . billion and international food delivery service Deliveroo for $3.9 By Timothy Inklebarger and Joe Guszkowski on Jun.
For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. That includes taking the order, processing payments, setting up delivery, and even stepping in on customer support. First-party ordering lets you send tailored marketing directly to your customers.
She previously served as editor in chief of Winsight Grocery Business View All Articles by This Author Want breaking news at your fingertips? Premium Technology DoorDash wants to be everywhere Tech Check: The delivery company is gobbling up more of the restaurant tech ecosystem. Sign up here. Is that a good thing for restaurants?
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
She previously served as editor in chief of Winsight Grocery Business View All Articles by This Author Want breaking news at your fingertips? Premium Financing The market for restaurant chains is heating up The Bottom Line: A pair of firms are reportedly making a play for Papa Johns, and Bojangles is apparently on the market again.
That’s our biggest takeaway after a pair of acquisitions by the delivery company that have it set to take a bigger share of the restaurant tech ecosystem. Last month, DoorDash announced plans to acquire reservations and marketing service SevenRooms for $1.2 To put it simply, DoorDash wants to do a lot more than just handle deliveries.
Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. Use AI to turn customer feedback into usable insights Online reviews, comment cards, delivery ratingstheres no shortage of customer feedback out there. Artificial intelligence (AI) is everywhere right now.
You can do this by mail, phone, or email. Online Ordering System Having an online ordering system on your website is essential for restaurant SEO, especially if you offer delivery. You can do this directly or through follow-up emails. Verify your business to confirm that you are the owner or manager.
In this article, you will learn: How to define your brand identity and mission statement How to create a visual and verbal brand strategy that feels cohesive across every customer touchpoint How your brand will build a loyal customer base that lasts for the long haul Lets get started with why you should give branding the attention it deserves.
With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, emailmarketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using EmailMarketing for Your Restaurant.
The food delivery company said Wednesday that it has acquired Symbiosys, an ad tech company, in a deal valued at $175 million. Restaurant delivery apps like DoorDash, Uber Eats and Wonder are employing a similar strategy. Ads are appealing for delivery apps: They are another source of revenue, and a profitable one at that.
For many business owners, emailmarketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use emailmarketing while the small ones should go for other restaurant marketing strategies. Pros of Using EmailMarketing.
In this article, youll learn: How to break down your operating costs into fixed, variable, and semi-variable Smart ways to lower labor and food costs without sacrificing customer service Where hidden expenses are hiding in your tech stackand how to fix it Lets discover where your money is going, and how to take back control.
View All Articles by This Author Want breaking news at your fingertips? Premium Technology Olos restaurant tech odyssey will continue in private Tech Check: After a rocky few years on the public markets, the online ordering giant will continue its quest for “hospitality at scale” under a new owner.
Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. A strong marketing strategywhether through social media, email campaigns , or loyalty programs helps bring in new customers and keep existing ones coming back.
That led to selling bagels at farmers markets. It’s a point-of-sale system that allows the team to pack orders, and it’s integrated with third-party delivery partners. and Bruegger’s, Jeff sees a world of opportunity for bagels made better, especially in markets he sees as “bagel deserts.” We’d sell out.
Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. KFC utilized a supplier with a single location, and deliveries were compromised when problems arose at that spot. A strong franchisor-franchisee relationship can be a thing of beauty. The result? That’s right.
A portion of this article is included as a chapter in a new, 90+ page eBook – How to Start a Business from Scratch: Build a Successful Business and Turn Your Ideas Into Money. Who can blame you for wanting a small slice of such a big market? Grab your free copy here. Otherwise, you’ll confuse customers and prospects.
The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. View All Articles by This Author Want breaking news at your fingertips? All are company owned and there are no plans to franchise. At Greenlane, there’s no dine-in service.
Rally for Restaurants is a grassroots movement built to support local restaurants and stimulate cash flow by encouraging consumers to order takeout and delivery so the foodservice community can count on the income to keep their businesses running. Toast’s public directory of participating restaurants across the U.S. restaurants.
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