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How Restaurants Can Attract and Retain Workers Tempted by Retail Holiday Job Offers

Modern Restaurant Management

They are struggling with false waits (customers waiting to be seated even when there are plenty of empty tables). Amazon, for instance, is advertising sign-on bonuses of up to $3000 for seasonal help. Automating these parts of the recruiting process can save GMs many hours a week and lead to better hiring rates.

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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

With some outdoor dining pilot programs coming to an end as we head into the winter months, tens of thousands of restaurants across the country will be forced to operate at a fraction of typical capacity without added outdoor seating to supplement the loss. Leverage Marketing Strategy to Remind People You Exist.

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Collecting the Right Customer Data Points to Drive Restaurant Profits

Modern Restaurant Management

To ensure that restaurateurs are envisioning their target consumer accurately, they can recruit their own restaurant patrons to participate in their qualitative research by offering a generous incentive. Message testing has long been a tactic used by hospitality establishments for new menu items, advertising campaigns, and promotions.

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What Restaurants Need to Know About Social Media Videos

The Rail

Video Marketing Data In 2022, over 24 billion dollars was spent by restaurant owners to advertise their businesses. In 2023, the projected spending for social platform advertising for restaurants is over twenty-eight billion dollars. Wherever your ideal market can be found is where you should be advertising your restaurant.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance. What is a restaurant marketing plan, and why do you need one?

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In São Paulo, Nikkei Chefs Are Finally Getting Their Due

EATER

where I used to have an omakase restaurant [in Miami] with easy access to products, including many direct imports from Japan, access in Brazil has always been more challenging,” says Japanese Brazilian chef Tadashi Shiraishi (no relation to Telma Shiraishi), founder of eight-seat omakase restaurant Kanoe in the Jardins neighborhood.

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A Guide to the Role of a Restaurant Manager: Duties, Daily Routine, and Essential Skills

7 Shifts

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. But smaller restaurants also have to worry about keeping the budget intact.