7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Indoor Media

DECEMBER 5, 2017

Although that underscores the importance of delivering a superior experience once hired, it also reinforces the urgency of finding and securing new clients. Advertising is nothing new for Realtors and real estate agents. Here are ways the best Realtors are advertising: Target Prospective Clients Where They Shop. Social Media.

Advertising 78

Advertising Social Media Front of House Email Marketing 78

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Now, the only thing you have to do is create, store, and manage those marketing materials. You’ve done all the research.

Marketing 78

Marketing Management Management Advertising 78

ExactHire - Restaurants

FEBRUARY 4, 2020

Let’s face it, hiring in the restaurant and hospitality industry is never really easy. Even when it’s an “employer’s job market,” filling open positions is a difficult, often times unpredictable, challenge. Today’s tight job market adds more difficulty to this challenge, as most job seekers have multiple job options.

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Hiring Hospitality Recruiting Email Marketing 52

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

7 Shifts

JANUARY 31, 2024

You're responsible for tactical duties like training new hires, conducting performance reviews, disciplining rule breakers and poor performers, and handling compensation changes—in addition to more interpersonal tasks like mentorship and ensuring professional growth. This part of the job is arguably the most multi-faceted.

Management 195

Management Management Kitchen Safety Front of House 195

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. tweet this). Offer a Wi-Fi Exchange.

2020 94

2020 Marketing Email Marketing Social Media 94

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

JULY 15, 2021

Initially, it was little more than email infrastructure allowing a small group of people to swap business reviews. In addition, 503,000 different businesses are paying for advertisements on the platform. The other reason to get on Yelp is that you can pay a small fee for advertisements. ” Then, set a marketing budget. .”

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Black Box Intelligence

MAY 12, 2022

It’s no secret that restaurant hiring has become increasingly difficult. In almost every town and city it seems that there’s several restaurants with signs in front advertising that they are hiring. Are you one of these restaurants that’s finding it hard to hire and keep employees? The reasoning?

Advertising 52

Advertising Social Media Recruiting Hiring 52

Indoor Media

JUNE 7, 2021

Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. Always remember that any business marketing strategy must involve multiple customer acquisition streams. Yelp has an advertising platform you can use within the platform.

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Hire Specialists. Have a Marketing Plan for Reopening.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Indoor Media

AUGUST 5, 2020

Whichever route you choose to take, be it build your own or hire a professional, here’s a checklist to help you create an effective, traffic-driving auto shop website. A well-thought-out domain name is critical to your marketing and advertising. Marketing Materials- Business Cards and Collateral. Email Signatures.

SEO 117

SEO Website Management Customer Service Advertising 117

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. How do you hire the right person to help your business grow? Remember, the most important thing is hiring someone for your restaurant who knows what to do and how to do it.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

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License Email Marketing Seasonal Menu Front of House 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Restaurant Engine

JULY 12, 2023

You can either do it all yourself or hire an outside host to do the tournament for you. Consider advertising the formation of teams. . #5: Or you can simply advertise a special discount night and announce it on social media, in your restaurant, through email marketing, and on your website.

Social Media 52

Social Media Email Marketing Point of Sale Seasonal Menu 52

The Restaurant Times

MAY 10, 2021

You can create advertisements and pay to have them featured on various social media sites such as Facebook and Instagram. Social media marketing is a huge field in itself. Use Email Marketing. You will need to start by building an email list of past customers or new customers you wish to target. Source : pexels.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

Bingage

JANUARY 15, 2020

There are infinite actions involve from planning to implementing to analysing marketing efforts, and paying attention to the factors that make a restaurant owner successful. The smart owner first analyses the reasons why a restaurant fail then try to overcome it by implementing effective marketing strategies.

Food Truck 96

Food Truck Employee Relations Email Marketing Point of Sale 96

Sling

SEPTEMBER 13, 2022

Yes, you may have to work on the computer at some point during the day, but try to stay away from reading the news, checking your email repeatedly, or looking at funny cat pictures. Your employees can come to you with minor issues that can distract you from the larger business issues, like marketing and sales. 5) Set realistic goals.

Retail 144

Retail Management Management Point of Sale 144

The Restaurant Times

MAY 25, 2021

With lockdown restrictions easing and restaurant business slowly picking up the pace in the UK market, it is an excellent time to revisit your restaurant’s business plans. While doing this, conduct market research, see what is working best in the market, and incorporate these trends into your menu. . SWOT Analysis.

Cash Management 52

Cash Management Employee Relations Point of Sale Email Marketing 52

Next Restaurants

NOVEMBER 6, 2019

Office holiday parties are often a big draw for restaurants that cater, so it’s important to know the ins and outs of how to successfully set yourself up for catering jobs, and how to market your business to draw in more events throughout the holiday season. One of the best things to do is to market any holiday specials you might have.

Catering 73

Catering Marketing Social Media Email Marketing 73

The Restaurant Times

JANUARY 28, 2022

– Market your USP using the right digital platforms and channels. In this article, we’ll give a quick guide and how to market your restaurant USP in the digital world the right way. . But to ensure that your customers keep coming back, you need to market your restaurant USP. . How To Market Your Restaurant USP?

Marketing 52

Marketing Social Media Email Marketing Customer Experience 52

The Restaurant Times

DECEMBER 20, 2021

Opening a healthy cocktail bar is challenging as it requires a lot of market research and a robust business plan. Also, the concept must take cognizance of the demographics of the location, and this can be accomplished through comprehensive market research to understand the consumption needs of the locality. Hire Staff.

Bar 52

Bar License Loyalty Program Kitchen Safety 52

7 Shifts

SEPTEMBER 19, 2022

Things get lost when conversations start verbal, go to text, and end up in an email. Showcase your core values in your employee handbook, new-hire training, job descriptions , and company careers page. Email is OK, but if you're thinking of using social media to communicate with employees— don't. Communication breaks down.

Front of House 195

Front of House Back of House Cash Management Customer Experience 195

Modern Restaurant Management

MAY 27, 2022

Using images in restaurant email marketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant email marketing campaigns? Well, keep reading this article to find out exactly how to incorporate images into your promotional emails. Add Alt Text to Images.

Email Marketing 203

Email Marketing Marketing SEO Social Media 203

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Gourmet Marketing

OCTOBER 13, 2021

When you’re trying to hire full-time or part-time hotel team members, you want your job postings to be on the sites where job seekers are looking. HCareers is one of the most popular job posting sites online, particularly if you’re looking to hire qualified candidates in the hospitality industry. HospitalityCrossing.

Hotels 52

Hotels Recruiting Website Management Hiring 52

ChowNow

AUGUST 8, 2019

Basically, what they’re doing is advertising heavily to steal our business, and selling it back to us at a reduced rate.” If your pizzeria is in a competitive area and you’re eager for marketing help, though, you’ll want to opt for a sponsored listing, which would place your restaurant near the top of search results.

Online Ordering 68

Online Ordering Ordering Mobile Ordering Back of House 68

Next Restaurants

MAY 26, 2020

If you want to familiarize with the new restaurant marketing landscape post-COVID-19, PosterMyWall is hosting a webinar with Daniel Woodman , a senior marketer with a knack for helping small businesses flourish, to talk about what restaurants can do stay relevant on re-opening, and to tackle the many novel challenges they will face.

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Webinar Social Media Food Safety Cash Management 90

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity. We have no cushion (room for delay or error).

2020 180

2020 Online Ordering Fast Casual Cash Management 180

Restaurant365

DECEMBER 4, 2020

With a shifting labor market, it’s more important to ensure that the staff you are hiring and training is going to stick around longer. Keeping retention at the top of your mind during the hiring process in 2021 is critical to ensure that the employees you do hire are able to help you reach your business goals.

2021 78

2021 Operations Mobile Ordering Social Media 78

Touch Bistro

JULY 26, 2021

Make your Labor Day plans early so that you have enough time to perfect your menu and plan your marketing promotions. Conduct market research – ask customers what they want specials they would want to see on the menu and what kinds of coupons would entice them to come in. How to Plan Labor Day Promotions. Not sure what to serve?

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99