Value Is the New Battleground for Loyalty
Modern Restaurant Management
APRIL 14, 2025
The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. 61 percent of kiosk users say they want to see more kiosks in restaurants – up from 57 percent in 2024 and 36 percent in 2023. The survey of 1,500 U.S.-based
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