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Value Is the New Battleground for Loyalty

Modern Restaurant Management

The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. 61 percent of kiosk users say they want to see more kiosks in restaurants – up from 57 percent in 2024 and 36 percent in 2023. The survey of 1,500 U.S.-based

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part One

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.

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MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. percent in 2024 — falling short of the 4.1 At the same time, U.S. chain sales grew just 3.1

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

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Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

SOCi revealed this fragmentation in 2024 with the rise of search on social media platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches. ” Modern Restaurant Management (MRM). ” This shift has been building over the last few years. “This shift is already happening.

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AI and Quick-Service Restaurants: Why 2025 will be a year of innovation for QSRs

Rocket Fuel

In 2024, we saw these applications move from the drawing board to the laboratory. In the restaurant business, AIs abilities are uniquely well-suited: mining large volumes of complex data, making and testing hypotheses on the fly, maximizing efficiency, and even interacting with customers.

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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part Three

Modern Restaurant Management

We’ve reimagined our drive-thru model, introduced new kitchen technology to improve throughput, and strengthened our loyalty program to keep customers engaged. This surge in off-premise orders forced restaurants to optimize their operational workflows, from kitchen management and packaging to delivery logistics.