The Rise of Exclusivity: VIP vs Traditional Discounting
Modern Restaurant Management
OCTOBER 12, 2022
The fast-food giant brought back the Mexican Pizza in May 2022 as a Limited Time Offer. In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks. For the quarter, the number of rewards members increased 10 percent.
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