How Virtual Brands Can Help Restaurants Expand Their Reach and Drive Sales
Modern Restaurant Management
APRIL 28, 2022
For example, Denny’s, a chain often associated with breakfast, launched its virtual brands Burger Den and The Melt Down (which focuses on hand-crafted sandwiches with fresh ingredients) in 2021. Case in point: demand for chicken wings skyrocketed during the pandemic, resulting in wholesale prices doubling in many markets.
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