How Virtual Brands Can Help Restaurants Expand Their Reach and Drive Sales
Modern Restaurant Management
APRIL 28, 2022
For example, Denny’s, a chain often associated with breakfast, launched its virtual brands Burger Den and The Melt Down (which focuses on hand-crafted sandwiches with fresh ingredients) in 2021. Virtual brands can be especially useful in testing new menu items and mitigating supply chain challenges.
Let's personalize your content