Why Cali BBQ is a Digital-First Restaurant
7 Shifts
FEBRUARY 10, 2023
We started our restaurant in 2008, during what is now known as The Great Recession. By embracing new and emerging technologies, and going all-in on smartphone storytelling, we found a way to become much more than a single-unit barbecue restaurant on the outskirts of San Diego. We became a global media company.
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