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“Every guest touchpoint–whether it’s a dine-in experience, an onlineorder, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
Increasing your restaurants onlineorder volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants onlineorder volume. The first step is making sure your website is mobile-friendly. The fewer clicks it takes to place an order, the better.
Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
With socialmedia shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. This shift highlights the growing reliance on socialmedia for information, making it crucial for restaurants to engage with this audience where they are.
A well-designed restaurant website will help bring guests from online into your restaurant’s front door. Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load. This may seem like a minor point but too many websites use small fonts making the site difficult to read, especially on mobile.
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. To do so, you must have an optimized website and engaging socialmedia profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.
77% of diners go online to research a restaurant before deciding where to eat. Creating a strong online presence starts with understanding that today’s diners make most of their decisions through their phones or laptops: they search online, scroll, read reviews, and click links long before they ever set foot in your restaurant.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct onlineordering ? Limited-time offers also give you content for socialmedia, email, and your website.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. I think smart, AI-enabled platforms will turn data into intelligence around visit frequency, ordering, traffic patterns and more. As of 2024, over half of U.S.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. Consumer behavior is constantly evolving. Everything is getting more expensive.
To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. Having great online reviews can also help drum up business.
Consumers are online now more than ever, and restaurants need to engage with them where they are. By optimizing their websites, restaurateurs make it easy for patrons find their business online which can lead to more customers dining in and/or orderingonline. Prioritizing SocialMedia. With over 2.7
Climate & Seasonality: Does the weather impact what people order or when they dine out? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? OnlineOrdering Behavior: Are they more likely to dine in, take out, or order for delivery? or How often do you order delivery?
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing onlineorder volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. Whether its remembering a regulars order or simply offering a sincere greeting, small actions can build emotional loyalty that no discount or trend can match. Hospitality is how you make someone feel during that process.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
However, the industry has renewed optimism, driven by the adoption of digital and mobileordering, menu creativity and heightened expectations around AI. Similarly, 59 percent of respondents believe mobile apps that offer easy onlineordering will have the greatest impact on operations over that same time period.
But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. This includes setting up onlineordering and delivery systems, releasing mobile applications for reserving tables, and digitizing their menus. This means not being afraid to show more personality.
While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, onlineordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.
Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. Think for a moment about your restaurant’s current online presence. Can they view your menu online?
Email marketing might not be as flashy as socialmedia marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike socialmedia platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
Although we are not having guests eat in our dining rooms, Teriyaki Madness is utilizing technology to combat the fallout through an emphasis on pickup and delivery, innovative curbside service and socialmedia promotions across its website and mobile app.
Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.
In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. A well-crafted narrative is essential in enhancing brand identity through various social channels and e-newsletters. The industry is projected to reach $1.2
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74
Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system. Mobile apps and QR codes provide targeted messages and unique promotions to customers, which helps create brand awareness and makes your restaurant a household name in the community.
Pizza chains still getting orders via phone 70 percent of the time. People want to know about safety measures in order to know what rules they must follow. Up to date info and employee processes will make the research and dining/ordering experience all the more impressive. Make sure your online presence is locked in.
Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. With the slim margins, there is tremendous pressure to pour through each of your supplier’s catalogues in an attempt to alter your menu items to make sure you don’t order when prices are high.
It only exists online; customers can order food through a delivery app. Mobile Optimization : Optimize your website for mobile devices. Optimize for Search Engines It's important to make your restaurant stand out in an online marketplace. Efficiency : Delivery apps streamline your order processing system.
Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing socialmedia to differentiate your brand and showcase your identity to customers can help your brand stand out.
Mobile Menus. Your online menu is the crux of your restaurant’s digital marketing efforts. Everything you do should funnel customers towards your mobile menu to encourage takeout orders. If your mobile experience is poor, you’re building your digital marketing on a shaky foundation. SocialMedia.
You should also link to all of your various socialmedia channels so that people can stay connected. The Power of Mobile-First Design. It's no secret that millions upon millions of people own smartphones, tablets and other types of mobile devices these days. Sell Those Gift Cards Online.
The food and beverage industry is no stranger to new technologies, especially in the past couple of years with the boom of onlineordering apps and QR code technology. For example, the rise of ordering and delivery apps was due to consumers staying indoors to abide by social distancing rules.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and onlineorders. Restaurants that rank higher in local search results get more foot traffic, onlineorders, and reservations. Leave us a review on Google!
Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. The people that answer the phone for takeout orders are now your frontline for customers. They need to be attentive to customer needs and develop the ability to upsell or offer alternatives while taking orders.
With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of onlineorders. 5 Use socialmedia and email marketing to promote Super Bowl specials and gift card promotions to attract customers.
More than ever, brands, especially QSR and Fast Casual restaurants brands, are taking advantage of the vast and varied platforms available for consumer engagement; most notably socialmedia. In creating this socialmedia persona, Burger King, and other brands, establish a voice. Making Personalization Central.
Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door. Guest experience is the heart of your restaurants brandits how customers feel when they interact with your space, your team, and your online presence.
Now that you’ve invested in your own restaurant app for onlineordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Highlight your restaurant app on socialmedia.
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