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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 370
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Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. SOCi revealed this fragmentation in 2024 with the rise of search on social media platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches.

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Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

In a sector as vast as the restaurant industry, digital marketing becomes a critical tool to standing out among the crowd, especially as Q4 inches closer. Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. The trick is knowing when you use one or the other…or both!

SEO 474
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Why Your Restaurant Is Invisible Online – And How to Fix It Before It’s Too Late 

Modern Restaurant Management

billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, social media platforms, and review sites. This shift demands a new approach to local marketing – one that prioritizes and enables nuanced queries, hyper-local engagement, and AI-powered discovery.

SEO 326
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Optimize Local SEO for Your Restaurant

Modern Restaurant Management

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. What Is Local SEO? Why Is Local SEO Important? Local SEO is important for several reasons. Furthermore, local SEO is an affordable way to promote your business.

SEO 507
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Practical Restaurant Marketing Inspiration in 2022

Modern Restaurant Management

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Learn Some Basic SEO. Marketing with Your Customers.

2022 531
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SEO for Bars and Restaurants

Modern Restaurant Management

But having a website or social media page isn't enough anymore. In today's competitive market, you must ensure your business can be easily found online. That's where SEO (Search Engine Optimization) comes in. A good SEO plan can translate into higher revenue. Are Your Competitors Using SEO?

SEO 493