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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

Let’s be honest - you’re a restaurant operator, not a marketing expert. But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. You got into this business because of your passion for food and hospitality.

2024 195
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How ‘Phygital’ Marketing Improves Customer Engagement for Restaurants

Modern Restaurant Management

One of the most impactful ways to target your audience is through location-based marketing. Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement.

Marketing 208
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7 Creative Digital Marketing Ideas for Restaurants

7 Shifts

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. A mobile app in particular allows customers to create a profile, track their rewards, get exposed to the brand more frequently, and, most importantly, receive new offers.

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Restaurant Marketing for Inflationary Times

Modern Restaurant Management

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Optimize the website for mobile screens. Send Relevant Emails.

Marketing 199
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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 199
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How Restaurants Can Use Loyalty and Reservations to Grow the Brand

Squirrel Systems

Two such powerful tools are loyalty programs and reservation systems. For instance, a customer who frequently orders vegan dishes might appreciate a discount on the new vegan menu items. Mobile Integration Integrating loyalty programs with a mobile app can enhance customer engagement.

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What Consumers Want? A B2C Checklist

Modern Restaurant Management

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?