7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 17, 2024

. – Jay Fiske, President, Powerhouse Dynamics Beyond the App: Loyalty and Data-Driven Personalization In 2025, loyalty and digital innovation are set to shape the QSR industry more than ever. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.

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2025 Loyalty Program Customer Experience Online Ordering 419

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

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Marketing Loyalty Program Social Media Online Ordering 474

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

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Email Marketing Marketing 2025 Online Ordering 195

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S.

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2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts. Does this type of marketing work in 2022?

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Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

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Marketing Loyalty Program 2024 2025 221

ChowNow

FEBRUARY 7, 2025

The psychological principle behind these dealsscarcity and exclusivitymakes them feel special and valuable, influencing customers to buy more and increasing your restaurants AOV without feeling like a hard sell. Earn a free item after X qualifying orders Builds customer loyalty and increases repeat business.

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Ordering Online Ordering Loyalty Program Customer Experience 349

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

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Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

AUGUST 24, 2021

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. And it’s a place where finance and marketing build repeatable models that actively drive pipeline performance.

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Marketing Social Media Download Back of House 520

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. Youre not at the mercy of an algorithm or fighting to get seen between cat videos and influencer dance trends.

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Email Marketing Marketing Loyalty Program Online Ordering 195

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Its crucial to pair with the right influencer, however.

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Serving Marketing Loyalty Program Social Media 130

ChowNow

MAY 30, 2025

A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant. If youve got a big outdoor patio, maybe a summer evening special event is the best move.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

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Loyalty Program Customer Experience Customer Service Communication 467

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!

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2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

JANUARY 17, 2024

Restaurants seeking to capture more Gen Z and millennial diners should support this fast-paced lifestyle with meaningful loyalty programs that save time and encourage return visits. To maximize consumer loyalty, divide diners into separate groups to help you speak to them directly.

Loyalty Program 489

Loyalty Program Mobile Ordering Customer Experience Back of House 489

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. According to brightlocal , at least 87% of internet users are influenced by reviews and comments.

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Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Loyalty Program. Crisp and sharp. Out-Of-Home.

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Marketing Email Marketing Loyalty Program Social Media 366

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Marketing 2020 SEO Loyalty Program 418

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

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2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Breaking down stats from the 700 surveyed consumers.

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Marketing Franchise Franchising Social Media 442

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Loyalty rewards don’t have to include discounts and coupons anymore.

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Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

MAY 24, 2024

This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share.

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Loyalty Program Point of Sale Email Marketing Customer Experience 438

ChowNow

MARCH 19, 2025

With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach. Without that direct connection, customer loyalty becomes fragile. of diners said theyve chosen one restaurant over another specifically because of a loyalty program.

Loyalty Program 195

Loyalty Program Email Marketing Back of House Food Order 195

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

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Social Media Customer Experience Email Marketing Loyalty Program 251

ChowNow

MARCH 27, 2025

Order Accuracy Rate Customer loyalty is significantly impacted by the order accuracy rate, which measures how often customers receive exactly what they ordered. Promotions & Discounts: Limited-time deals and loyalty programs can incentivize more online orders. What Impacts Order Volume? Portion size.

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Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

OCTOBER 2, 2024

Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. Operators know it’s becoming a crucial part of staying competitive to price-conscious customers as inflation and other macroeconomic factors influence spending habits.

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Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

AUGUST 19, 2022

New mover marketing. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents.

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Franchise Franchising Social Media Loyalty Program 492

Modern Restaurant Management

JUNE 17, 2024

” Those words from Katherine Pendrill, Senior Manager, Content Marketing at TouchBistro, should be quite telling for restaurant operators as they point out the opportunity that exists to reach a valuable audience. Despite the bite from inflation, TouchBistro’s 2024 U.S. .”

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Operations Loyalty Program Mobile Ordering Consumer Goods 473

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

MAY 30, 2023

Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times. But don’t just take our word for it.

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Loyalty Program Social Media Download 2023 492

Modern Restaurant Management

FEBRUARY 24, 2025

Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.

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Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

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2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. It can also influence their purchasing decision. One way to do this is by building social proof.

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Social Media Email Marketing SEO Consumer Goods 508