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To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Restaurants require different menus, operations, and technology to manage their catering business.
They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. They should all work together to create a smooth customer journey, from their initial search on your website to when they sit down with their meal. Repeat Customers.
We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !
However, SEO is no longer enough due to high competition in the food industry. That’s why you should leverage Google Ads to showcase your restaurant and menu. The conversion rate measures the percentage of customers who see the ad and click through to the website.
Maximizing Your Restaurant’s Potential: A Comprehensive Guide by TRG Restaurant Consulting Managing a restaurant is hard work. Here’s how we do that: Crafting a Profit-Driven Menu Seventy-seven percent of diners visit a restaurant’s website before they visit one. But how do you earn their loyalty?
Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. You can also offer a custom menu for these special occasions, like party-sized pizzas, party platters, and drink towers.
Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. How do you hire the right person to help your business grow? Remember, the most important thing is hiring someone for your restaurant who knows what to do and how to do it.
Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?
This is great if you don’t have many items on your menu or if you do similar dishes that are around the same price. They can also be used indoors to show off some of your latest menu items, combos, discounts, and rewards. Highlight popular food items on the website. Many people use delivery services these days.
Hire a professional photographer to snap some mouth-watering images of your food. Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts. Consider offering a limited menu from your food truck while promoting the expanded menu at your brick-and-mortar location.
They’ll appreciate subtlety, such as a beautiful flower arrangement in America’s favorite colors, or one well-crafted menu with a special of the day. An online ordering system that lets you take orders directly from your website, while keeping 100% of the profits. Update Your Menu. The Ultimate Guide to Restaurant Marketing.
Everything you need to know about social media, digital marketing, SEO, and more! Build a Website and Optimize it. Diners now use search engines like Google to find restaurants and review menus online before deciding where to eat. Step 3: Create your site by choosing a website name, using a website builder (i.e.
You’re a busy restaurant owner or manager, and while your business is growing, you’d like to really up the ante. Here are a few suggestions: Hire the best team you can. You don’t want either of these to slip during busy times or busy seasons. Tip #4: Unleash Your Website Your website is your most powerful marketing feature.
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