The Cult of Liquid Death
EATER
DECEMBER 6, 2021
He points to energy drink brand Red Bull, which has expanded well beyond the beverage world into extreme sports like dirt biking or car racing with incredible success. It’s the same thing that’s been around forever, but they created this brand around action sports,” Cessario says. Red Bull is a gimmick. All it is is soda. Sad stuff.”.
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