ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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Modern Restaurant Management

DECEMBER 17, 2024

Today, loyalty is evolving beyond traditional email campaigns into a fully integrated, 360-degree consumer strategy that aims to recognize and engage customers at every interaction with the brand. Simply offering an app or website is no longer enough to meet evolving consumer expectations.

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7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. 89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.

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ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

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Ordering Email Marketing Social Media Online Ordering 195

Modern Restaurant Management

OCTOBER 16, 2024

Legitimate users might use both their work and personal emails to take advantage of this once, but fraudsters will scale that approach to a whole different level. When done on a large scale, this wastes the platform’s marketing budget and eventually leads them to cut down on promotions, slowing order volumes for restaurants.

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ChowNow

MAY 2, 2025

Running a restaurant is one of the most rewardingyet riskyventures out there. What the data doesnt show is just how many of these restaurant closures come down to preventable issues, like: Poor financial management No marketing plan Lack of clarity around the restaurants concept The key takeaway here is: failure is not inevitable.

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Modern Restaurant Management

MAY 30, 2025

Take Amazon, for example. In many cases, they’ve basically taken people out of the equation almost entirely. But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. But this means much more than simply knowing a customer’s name or email address.

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ChowNow

FEBRUARY 21, 2025

In fact, its going to be a lot easier than you think, and there are steps you can take starting today that will give you real results by tomorrow. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders. Next, take a look at your menu.

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Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.

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ChowNow

JANUARY 23, 2025

At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.

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2025 Loyalty Program Operations Email Marketing 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

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ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Phone orders are prone to human errormisheard items, incorrect addresses, and unclear special requests are all common issues with manual order taking. Third-party delivery apps take a big cut of every salesometimes as much as 30%. billion in revenue.

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Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

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ChowNow

JUNE 12, 2025

And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Think seasonal menu items, weekend-only bundles, or one-day-only discounts; the urgency motivates guests to take action soon.

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The Rail

FEBRUARY 7, 2025

By Torrey Tayenaka, Contributor In a highly competitive restaurant industry, its crucial to stand out from the crowd and bring an influx of new guests through the door. Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention.

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7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

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ChowNow

FEBRUARY 21, 2025

Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. Offer Incentives for Direct Orders Changing customer habits takes time, but you can speed up the process by offering valuable incentives.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

JANUARY 30, 2025

What steps do you take to establish that emotional connection? Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Go eat at every one of them for research and see what makes your restaurant stand out.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

Modern Restaurant Management

JUNE 27, 2025

With households increasingly treating dining out as a luxury, every menu item and service interaction becomes a potential make-or-break moment. This lower satisfaction was largely driven by its carry-out performance during spring 2024, when it began targeting McDonald’s with products and messaging.

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ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. With a modern cloud-based POS, restaurants can streamline order taking, reduce human error, and improve the overall speed of service. The problem is that it takes tons of work. Consider your budget.

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ChowNow

APRIL 15, 2025

Sure, instincts matter, but lets be honest, following your intuition is really just a guessing game, and eventually, a strong hunch will turn out to be a bad judgment. If your prime cost is out of whack, profitability becomes an uphill battle. Running a restaurant without tracking your key metrics is like flying blind.

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ChowNow

FEBRUARY 7, 2025

Creating a sense of urgency with time-sensitive promotions and specials encourages customers to spend more in the moment, fearing theyll miss out if they dont act fast. Humans are hardwired to mitigate risk, so by using social proof, youre taking away the risk involved with customers ordering a high-value menu item.

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Restaurant Business

JUNE 20, 2025

Restaurants less so How the owner of Krystal and Logan's Roadhouse makes it work Financing Olive Garden sales surge on delivery and free take-home meals Same-store sales rose 6.9% Photo: Shutterstock Delivery and a take-home meal deal drove a lot more customers to Olive Garden this spring. and get a free chilled meal to take home.

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ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. Artificial intelligence (AI) is everywhere right now.

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Front of House Back of House Online Ordering Email Marketing 195

Restaurant Business

JULY 9, 2025

As Asian flavors continue to gain traction across foodservice, dishes like this help operators stand out with globally inspired, on-trend offerings. It’s a modern take on a handheld classic—with The Original at the center of the crave. Try it with: gochujang, sesame oil, and scallions for a spicy-smooth finish.

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ChowNow

MAY 9, 2025

These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.

Operations 195

Operations Email Marketing Food Supply Seasonal Menu 195

ChowNow

MARCH 27, 2025

Order Acceptance Time Order acceptance time measures how long it takes for a restaurant to acknowledge and confirm an online order. The longer it takes for a restaurant to accept an order, the later the kitchen starts preparing it, which pushes back the pickup time for drivers and extends the overall delivery window.

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Delivery Online Ordering Loyalty Program Food 195

ChowNow

JUNE 6, 2025

Drive Direct Orders and Reservations A strong online presence encourages potential customers to take action. Core Components of a Strong Presence A robust online presence doesn’t come from one platform; it’s the result of many online assets working together to tell your story, attract diners, and push customers to take action.

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Social Media Online Ordering Website Management Email Marketing 195

ChowNow

JANUARY 23, 2025

We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking. You can start by ruling out events that wont fit your venue. First, ask what type of event would best fit your venue.

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ChowNow

MARCH 14, 2025

Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Make the check out process simple and easy.

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Ordering Mobile Ordering Online Ordering Email Marketing 195

ChowNow

APRIL 4, 2025

Lets take a closer look. That includes taking the order, processing payments, setting up delivery, and even stepping in on customer support. That includes taking the order, processing payments, setting up delivery, and even stepping in on customer support. What is third-party ordering? What is first-party ordering?

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Ordering Online Ordering Mobile Ordering Customer Experience 195

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Customer data management for targeted promotions and personalized marketing. The numbers speak for themselves. from 2023 to 2030. Inventory management to keep track of stock levels.

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Goliath Consulting

NOVEMBER 13, 2024

Tamarind Takes the Spotlight Tamarind, named the flavor of the year by McCormick & Company, is poised to become a star ingredient in 2025. Sourdough Reimagined Sourdough is breaking out of its traditional role as bread and finding new life in 2025.

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Lavu

APRIL 4, 2025

Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).

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Marketing Loyalty Program Email Marketing POS 78

ChowNow

FEBRUARY 21, 2025

In this guide, youll learn: Why restaurant apps matter in 2025 and how its the consumer driving the changes The different types of restaurant apps How to make the most of your own branded restaurant app and its many benefits Lets take a closer look at why every restaurant should use apps in 2025. Online ordering and delivery apps.

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