7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

7 Shifts

MARCH 10, 2021

This process includes focusing on your daily finances , such as cash flow, payroll, and inventory. Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in. Marketing is an integral part of every business plan.

Management 370

Management Management Small Business Email Marketing 370

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 224

Marketing Social Media SEO Website Management 224

7 Shifts

MAY 1, 2020

If you have many groceries, inventory, or portioned goods, consider offering meal kits to diners to cook at home. Marketing: Consider posting DIY videos on how to assemble & prepare your meal kits, and be sure to attach a link for diners to order their own! Offer meal kits ?? A weekly meal kit subscription?

FOH 364

FOH Online Ordering Delivery Food Supply 364

7 Shifts

MARCH 10, 2022

Restaurant technology has revolutionized the way that restaurants are managed - replacing arduous and tedious task management with efficiency, automation, and clarity. In 2022, there aren't many areas in restaurant management that can't be made better with technology. Top Restaurant Management Apps. Try 7shifts for Free.

Management 195

Management Management Operations Point of Sale 195

Restaurant Engine

OCTOBER 11, 2023

You can do all the marketing in the world. Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy. You can also direct people to your website to see more of your Google reviews. 4: Use Reviews in Your Website Content You already know that the more reviews you have, the better.

Social Media 110

Social Media Email Marketing SEO Website Management 110

SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Sling

JULY 24, 2023

Restaurant management software is a rapidly expanding niche of software development. Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management.

2023 78

2023 Management Management Tip Distribution 78

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Ensure your ads are mobile-friendly and lead to a mobile-optimized website. About the Author Viktoria Arsenteva, Marketing Manager at Lira Agency.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

7 Shifts

MARCH 27, 2020

Consider things like merchandise sales, inventory sales, or private cooking lessons. Manage expectations by creating a timeline for updates. Sending an announcement in your email newsletter Updating your hours on your Google listing, Yelp page, TripAdvisor profile, etc. We’ll talk about this more later on.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Get Beyond

NOVEMBER 6, 2023

Consult last year’s sales information, website data, and social media metrics to see if there’s anything you can immediately improve on. Beta test the online customer experience It may have been a minute since you took a deep dive into your website. In addition to improving the website, consider eliminating pain points from the site.

Small Business 52

Small Business Point of Sale Email Marketing Online Ordering 52

Goliath Consulting

JUNE 23, 2023

Predictive analytics, for example, can empower restaurants to anticipate customer demand, enabling them to optimize inventory levels, reduce food waste, and minimize costs. Marketing and Promotion AI’s data-driven capabilities enable restaurants to deliver personalized marketing campaigns.

Email Marketing 78

Email Marketing Customer Experience Social Media Technology 78

Apicbase

FEBRUARY 29, 2024

85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs. The global foodservice market size reached $2,989.5 IMARC Group , 2023) A more optimistic forecast estimates a market size of $5,423.59 Business of Apps , 2024) The virtual kitchen market was valued at $34.2

2024 52

2024 Operations 2023 Loyalty Program 52

Goliath Consulting

SEPTEMBER 27, 2020

One restaurant that has adopted AI-based employee training is Modern Market Eatery, a farm-to-table restaurant based in Denver (8). For example, AI can now predict labor demand, handle on-call shifts, and allow employees to swap shifts with minimal manager intervention (6). Up to Date Inventory. Conclusion. References.

Technology 158

Technology Mobile Ordering Food Safety Customer Service 158

Open for Business

NOVEMBER 21, 2022

In fact, restaurants use an average of 3 technology tools to manage their back offices alone. Employees like it because it can take a lot of the legwork out of finding people to swap shifts or letting their manager know they’re going to be out sick. This tool helps you manage a restaurant’s inventory, ordering, and invoicing on the go.

Food Safety 78

Food Safety Email Marketing Mobile Ordering Website Management 78

BNG Point of Sale

OCTOBER 15, 2021

Equipped with wireless mobile point of sale devices, employees can check-out customers or access inventory information from anywhere within the store. mPOS technology provides several advantages to store owners, managers, sales employees and customers. The mPOS revolution goes far beyond simply swapping out old hardware.

Retail 98

Retail POS Point of Sale Cash Management 98

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Restaurant customer relationship management (CRM) software. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

The Restaurant Times

JULY 13, 2020

With this data in hand, they can better manage the restaurant inventory, avoid food wastage, and decide which menu items to promote. Form Better Marketing Strategies: With the customer data in hand, your restaurant marketing efforts are almost guaranteed a massive success as your campaigns will be customer-oriented.

Loyalty Program 90

Loyalty Program Email Marketing Online Ordering Social Media 90

Restaurant365

JANUARY 27, 2022

QR codes make it easy for smartphone users to visit a website, for example, without manually entering letters and numbers into their phones. The ease of making changes to a QR code menu allows you to reduce food waste by adding specials to quickly sell inventory that’s approaching its expiration date. Your website. Printed menu.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Restaurant365

JULY 24, 2020

market for online food delivery. According to Statista, a provider of market and consumer data, the market for online food delivery in the U.S. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 5.1%, resulting in a projected market volume of $32,325m by 2024. Control Inventory for Your Virtual Kitchen.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Izettle

OCTOBER 25, 2021

With more oversight of your business, it’s harder to make mistakes that cause customer service problems or stock management issues. Find your customers where they already are and they won’t have to find you – your products are only a click, an email, or a direct message away (for more on that read our article on omnichannel marketing.

Customer Experience 98

Customer Experience Inventory Customer Service Website Management 98

Restaurant365

DECEMBER 4, 2020

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. Understanding this break-even number, which is based on your operating expenses, informs everything from your staffing decisions to adjustments in inventory. Managing rotating inventory.

2021 78

2021 Operations Mobile Ordering Social Media 78

The Restaurant Times

DECEMBER 21, 2021

Deploying a niche cloud-based software will help you consolidate orders from different aggregators, assist in inventory management, support centralized order tracking, and integrate multi-brand ordering and menu integration. Leverage email marketing. Source: Wamda. Locating The Kitchen Strategically.

Online Ordering 98

Online Ordering Social Media Website Management Food Order 98

Restaurant Engine

DECEMBER 9, 2020

The most important thing to consider is whether or not you have the resources to manage the added work. Things to think about include: Who will manage the catering operations? In addition, do you have adequate space for extra refrigerators and freezers to handle the extra inventory and food prep? Hire a catering manager.

Catering 113

Catering Website Management Seasonal Menu Food Supply 113

Restaurant365

NOVEMBER 19, 2019

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. New training methods focus on thorough cross-training, an emphasis on company mission and values, and solid management team structures. Managing complex, rotating inventory. Finding and training staff.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Modern Restaurant Management

MAY 21, 2020

With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Have a Marketing Plan for Reopening. Given the unpredictable nature of circumstances today, you need to promote and market the event. Pick the Right Marketing Channels.

Social Media 211

Social Media Food Safety Cash Management Kitchen Safety 211

Restaurant365

DECEMBER 17, 2019

Marketing costs are also variable and controllable. However, the biggest factor in controlling food costs is improving your inventory management. Investing in restaurant management technology is an essential part of restaurant costs. Marketing Costs. Restaurant Food Costs. Technology Costs.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120

BNG Point of Sale

OCTOBER 13, 2021

They offer a wide range of hardware and software options to aid in everything from sales to management to accounting. A POS targets pinpointed messages that match customer interests, thus aiding marketing initiatives, including gift cards and loyalty programs. There are a wide array of options on the market today.

POS 52

POS Loyalty Program Point of Sale Cash Management 52

The Restaurant Times

FEBRUARY 16, 2021

The many benefits of restaurant owned online ordering platforms and apps include better audience reach, enhanced customer experience, targeted customer offers, and hassle-free order management. Marketing Automation . In the restaurant industry, marketing has become automated, analytical, and more data-driven.

Technology 98

Technology Mobile Ordering Online Ordering Cash Management 98

Cheetah

OCTOBER 3, 2020

These include being familiar with health guidelines issued by the CDC, reevaluating the value of labor, integrating new technologies and rethinking inventory. The value of labor Social distancing Hygiene and sanitation Technology solutions Optimizing your inventory. Optimizing Your Inventory.

Inventory 78

Inventory Insurance Cash Management Point of Sale 78

Sling

JUNE 19, 2023

You’ll experience firsthand what it takes to keep a bar going and gain valuable experience in basic business practices, like: Customer service Employee development Marketing Payroll Inventory Scheduling Becoming a better manager You can then transfer the lessons you learn working for someone else to your own unique venture.

Bar 78

Bar Employee Relations Equipment Advertising 78

The Restaurant Times

AUGUST 18, 2020

The food delivery market is booming, and the online food delivery segment is projected to grow to $365 billion by 2030 globally. Cloud Kitchen models accept orders via online platforms such as websites, mobile apps, third-party platforms, or via hotline numbers. Generating Online Orders And Marketing . Licenses .

Mobile Ordering 52

Mobile Ordering Online Ordering License Email Marketing 52

The Restaurant Times

NOVEMBER 10, 2021

From managing the inventory to training the staff to be competent in the kitchen and with the customers, the restaurateur needs to take care of it all. Effective operations management is thus vital to run a successful restaurant business. Top Ways Of Enhancing Restaurant Operations Management. Incorporate Technology .

Operations 52

Operations Management Management Front of House 52

The Restaurant Times

JUNE 23, 2020

The food delivery market is booming, and the online food delivery segment is projected to grow to $365 billion by 2030 globally. Cloud Kitchen models accept orders via online platforms such as websites, mobile apps, third-party platforms, or via hotline numbers. Generating Online Orders And Marketing . Licenses .

Mobile Ordering 52

Mobile Ordering Online Ordering License Email Marketing 52

Restaurant Clicks

FEBRUARY 17, 2020

A good point of sale system can help streamline your restaurant’s processes, from payments to inventory and much more. Modern point of sale systems have an even broader range of capabilities, from inventory tracking to sales reports and much more. . Inventory management. Menu management. Reputation management.

POS 78

POS 2020 Point of Sale Loyalty Program 78