Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. There are three main types of information your restaurant should collect: Customer Information. Customer information is the personal information of each of your customers.

Loyalty Program 520

Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!

2025 195

2025 Loyalty Program Operations Email Marketing 195

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 1, 2020

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. Below, we’ll explore three steps to building relationships and an effective customer loyalty program. First, consider adopting a touchless loyalty system. Keep it Simple.

Loyalty Program 519

Loyalty Program Customer Experience Point of Sale Employee Relations 519

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 When customers order through a third-party app, you dont get access to their contact information, making it harder to bring them back. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

Loyalty Program 467

Loyalty Program Customer Experience Customer Service Communication 467

Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Connecting On- and Off-Premises Data.

Loyalty Program 474

Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Try offering a discount in exchange for some of their information.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

Modern Restaurant Management

DECEMBER 3, 2020

If you don’t already have a gift card program, now would be the time to launch one. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Get Social with Digital Marketing. Along with social media, email marketing is a great tool to help drive business to your restaurant.

Loyalty Program 539

Loyalty Program Seasonal Menu Social Media Email Marketing 539

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

Franchise 536

Franchise Franchising Operations Loyalty Program 536

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Real-Time Data & Analytics : Track sales trends, top-selling menu items, and peak business hours to make informed decisions. One of the most effective ways to do this is through automated email and SMS marketing.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? Real-Time Offers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JUNE 1, 2023

By now, loyalty programs have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. In fact, research from Accenture found that more than 90 percent of companies have some sort of loyalty program.

Loyalty Program 449

Loyalty Program Customer Experience POS Customer Service 449

ChowNow

FEBRUARY 21, 2025

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Here is an example of a restaurants branded app.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Start a restaurant loyalty program.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

7 Shifts

FEBRUARY 22, 2021

If you aim to increase customer retention, one of the most important investments is loyalty programs. According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyalty program. Why get a loyalty program? Why get a loyalty program?

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

MAY 24, 2024

This stresses the need for customer retention programs. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. Thus, loyalty programs are the best ROI-driven strategy for customer retention.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Include such information in the footer to appear wherever visitors go on the website and make a dedicated page with contact details. Send Relevant Emails.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

MARCH 27, 2025

Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. Order Accuracy Rate Customer loyalty is significantly impacted by the order accuracy rate, which measures how often customers receive exactly what they ordered.

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

MARCH 20, 2020

We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025. With every online order, millions of customers are entrusting restaurant owner/operators with their most essential information.

Online Ordering 540

Online Ordering Email Marketing Website Management Franchise 540

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Use email marketing to re-engage past customers.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Goliath Consulting

MARCH 15, 2022

Why you should consider adding a loyalty program for your restaurant. Loyalty programs are an essential tool to have in a business. 1 In addition, it was found that 78% of customers are more likely to continue to spend on a business if they have a customer loyalty program. Tips on Building Loyalty.

Loyalty Program 195

Loyalty Program Point of Sale Email Marketing Customer Service 195

Goliath Consulting

MARCH 15, 2022

Why you should consider adding a loyalty program for your restaurant. Loyalty programs are an essential tool to have in a business. 1 In addition, it was found that 78% of customers are more likely to continue to spend on a business if they have a customer loyalty program. Tips on Building Loyalty.

Loyalty Program 195

Loyalty Program Point of Sale Email Marketing Customer Service 195

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

APRIL 15, 2024

This is why customers should be aware of why the survey is being conducted and how their information will be used. This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. Remember, the purpose here is not to inform but to reassure.

Management 490

Management Management Loyalty Program Social Media 490

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. One option is to include important information like your company name and phone number at the top of your page.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

DECEMBER 5, 2022

This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual. The ability to quickly access this data takes any marketing or loyalty program, like the common birthday email campaign, to the next level. The possibilities are truly endless.

Mobile Ordering 563

Mobile Ordering Loyalty Program Employee Relations Customer Experience 563

Modern Restaurant Management

JULY 23, 2021

This year, 42 percent of restaurant brands plan to invest in customer loyalty programs. As consumer adoption continues to grow, restaurants can look to three key mobile marketing strategies to increase visits and drive loyalty and engagement across mobile. Restaurants must make loyalty programs accessible and convenient.

Loyalty Program 558

Loyalty Program Mobile Ordering Download Email Marketing 558

ChowNow

FEBRUARY 21, 2025

Here are a few simple strategies to help them understand how they can help your business: Use signage in-store and on your website: A clear message near your register, on your front door, or even on table tents can inform customers that ordering direct supports your business. A simple Order today and get free delivery!

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195