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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

Marketing 332
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Restaurant Profit Margin: 7 Ways To Actually Make Your Operation More Profitable

SpotOn

This is all the income from your food and beverage sales, catering, branded merchandise, packaged goods, venue hire, etc. Your Cost of Goods Sold are your food and beverage costs along with the cost of any merchandise you sell. You should be able to find this data in your POS reporting. Labor costs. Overhead costs.

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 568
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Publish Your Website with These Best Restaurant Website Builders

7 Shifts

Here are a few things to consider: The pros and cons of the DIY approach to restaurant website design Pros: Making your own website for your restaurant is much more affordable than hiring professional help. Hiring a website designer or developer usually starts at $1k to customize a template or $10k to build a completely custom website.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Do I have the budget to hire a web development team? This rise in digital interactions has made it critical for restaurants to have well-designed websites.

Design 397
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Restaurant Loyalty Program Ideas: How to Start

7 Shifts

Even if you’re hiring college students who are technologically savvy, it still makes sense to make this part of the onboarding process. Let’s take a look at the following marketing tactics that you can use: Social media Social media is undoubtedly a popular platform for promoting your loyalty program.

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How to Handle Temporary Restaurant Closure during COVID-19

7 Shifts

Do you have delivery drivers who you could hire, or would your FOH staff take on this role for extra pay? Consider things like merchandise sales, inventory sales, or private cooking lessons. Sending an announcement in your email newsletter Updating your hours on your Google listing, Yelp page, TripAdvisor profile, etc.