ChowNow

FEBRUARY 28, 2025

In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

ChowNow

FEBRUARY 28, 2025

Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Upload high-quality photos.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Goliath Consulting

MAY 26, 2025

Todays diners scroll before they order, and your restaurants social media presence can make or break their decision to visit. That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution. Thats where a skilled content creator comes in.

Hiring 221

Hiring Social Media Fast Casual Email Marketing 221

ChowNow

FEBRUARY 21, 2025

Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

JUNE 6, 2025

You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. This could mean searching Google Maps, scrolling through social media platforms, or reading online reviews.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 7, 2025

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. We wanted it to feel high-end but also lively and social.

Social Media 252

Social Media Customer Experience Email Marketing Loyalty Program 252

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. So, how do you attract more customers to your restaurant in the competitive market? One way to do this is by building social proof. How do you build social proof for your restaurant business?

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

ChowNow

FEBRUARY 13, 2025

77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. Marketing = tons of your money. All you have to do is keep them happy.

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Whatever they do and say to customers from initial inquiries to delivered order can make difference between a satisfied or unsatisfied customer. Here are few ways you can market your in-house restaurant delivery business.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

ChowNow

MAY 2, 2025

Youre not just managing food and staff, youre battling slim profit margins, high operating expenses, and constantly changing customer preferences. Because the truth is, most restaurants dont close because of bad food. The Alternative: Validate your idea, clarify your customer base, and align pricing with your market.

Email Marketing 195

Email Marketing Social Media Cash Management Leadership 195

Goliath Consulting

APRIL 18, 2025

Providing good food is just the beginning. Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. Whether its remembering a regulars order or simply offering a sincere greeting, small actions can build emotional loyalty that no discount or trend can match.

Hospitality 221

Hospitality Email Marketing Mobile Ordering Customer Service 221

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Prioritizing Social Media. Focusing on local SEO.

Marketing 563

Marketing Social Media Website Management SEO 563

Modern Restaurant Management

AUGUST 3, 2021

People have more choices at their disposal, not only about the food but also the ambiance and end-to-end dining experience. It used to be that restaurateurs could compete on the quality of their food, but with consumers having been deprived for so long, focusing on food alone would be a mistake. Build Social Proof.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

Modern Restaurant Management

MARCH 25, 2022

Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. At least 45 percent of Americans preferred reading the menu, ordering, and paying with their phone to reduce touch points during the pandemic, according to an online survey of 2,081 people conducted by Appetize.

Social Media 539

Social Media Email Marketing Mobile Ordering Kitchen Safety 539

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. Offer gift card promotions to customers who purchase a certain amount of food or drink duringthe Super Bowl. This can help increase sales and also encourage repeat business.

Loyalty Program 461

Loyalty Program Social Media Email Marketing Online Ordering 461

ChowNow

FEBRUARY 28, 2025

Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

MARCH 14, 2025

If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

JUNE 24, 2020

Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous. Update Online Ordering Technology.

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Online Ordering Ordering Coupons Social Media 579

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Online Ordering Link.

Social Media 474

Social Media Online Ordering Seasonal Menu Email Marketing 474

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. Each channel above should be covered by your recruitment marketing strategy.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. A strong restaurant brand doesnt just sell food; it tells a story. The key is consistently delivering that message at every customer touch point.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. For restaurants, this information could range from cooking, dining, and food preparation tips to local ingredient sourcing guides. Many successful brands take a different approach.

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. You can save up on ingredients by discontinuing the more niche dishes that rarely get ordered. Offer Disposable Menus.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

MAY 16, 2020

The return of high-value customers with large business orders is a big opportunity for restaurants. Many offices are requiring individual packaging for catered food and even office snacks. The majority of ezCater orders now contain individually packaged items. Use checklists to eliminate order mistakes.

Social Media 450

Social Media Guest Recovery Catering Merchandise 450