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When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product.
When it comes to restaurant marketing, time definitely doesn’t stand still. There are always new and improved ways to advertise and promote your restaurant. So, it is important that you stay on top of them.
Richard Young, Director of Education. The Food Service Technology Center kicked off 2017 with our annual Foodservice Forecast seminar featuring presentations by Foodservice Equipment Reports ‘ Robin Ashton, the California Restaurant Association ‘s Jot Condie and Jessica Lynam, and myself. This year’s seminar touched on the size and shape of the foodservice industry, challenges faced by California restaurateurs, and national sustainability trends.
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When you opened your restaurant you had big dreams and a plan. Then there was a change in the market and perhaps your plan went astray. It happens. Actually, it happens all the time. Many restaurant owners get stuck during those challenges. They lose their faith and become prey to self-doubt. Then comes the friendly advice from a “friend” (even though they have never owned a business themselves).
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