Fri.Oct 20, 2023

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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs.

Marketing 197
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121: Marketing FAQs with Malia Part 3

Food Business

Third in a three part series on Social Media Marketing with Malia at Millenial Marketing. Malia, the owner of Millenial Marketing, and Martha, host of Holy Guacamole, talk through the most Frequently Asked Questions Malia receives regarding social media. Chances are you have asked some of these questions yourself, and know that social media is forever shifting and changing, and you might need an update.

Marketing 147
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Trending Sources

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The Recipe for Rebranding Success: Transforming Your Restaurant’s Image

Modern Restaurant Management

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. Everyone from Burger King, to Chipotle, has rebranded at some point, and it often occurs in reaction to a change within the restaurant, the local area, or the customers. It’s important to start with understanding why you want to rebrand in order to drive the right kind of change.

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Setting the stage: a guide to opening a restaurant

Open for Business

Opening a restaurant is a dream for many aspiring entrepreneurs and food lovers alike, but it’s also a complex venture that requires careful planning and execution. With this guide, we walk you through the key steps to turn your restaurant dream into a successful reality. From budgeting and licensing to crafting the perfect menu, here’s everything you need to know about how to open a restaurant.

License 78
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Join Full Course Navigator: Your Path to Professional Growth in Restaurant Leadership

Full Course Foundation is dedicated to nurturing excellence in restaurant leadership. Our Navigator program offers a wide range of resources tailored for professional growth. From high-quality training to personalized coaching, Navigator equips restaurant leaders with the tools they need to thrive in their careers. Unlock your potential with three months FREE access to Navigator by Full Course!

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Benefits of using pre-prepped ingredients to alleviate back-of-house stress

Restaurant Business

As operators continue to deal with labor challenges, speed-scratch ingredients can help save time and labor while making menu expansion easy.

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TGI Fridays wants to become 'more fun than your phone'

Restaurant Business

After falling into what new CEO Brandon Coleman called a “sea of sameness,” the storied casual-dining brand is betting things like sushi, mocktails and entertainment will help make it relevant again.

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The Very Best RTD Classics

EATER

The best ready-to-drink classic cocktails to try right now, from a bottled Negroni to a canned Espresso Martini and more.

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Focus Brands and Domino's Pizza name new executives

Restaurant Business

Executive Summary: A roundup of high-level job changes in the restaurant business includes new hires for SBE.

Hiring 117
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Andes Mints Are After-Dinner Perfection

EATER

Lille Allen/Eater Who needs a mignardise when you can have an Andes mint? Growing up, I was lucky enough to have parents who took me out to eat. My sister and I were fairly chill as far as kids go, and my parents fancied themselves progressively “cosmopolitan,” which at the time meant treating your children like little adults and letting them taste wine and stuff.

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Individual Development Plan Template

There’s no way around it: sometimes employees need your help. Use this free template to clarify expectations, share resources, and set a timeline. Best case scenario, this process helps them improve. Worst case, your great recordkeeping keeps you compliant even if they move on. Download the template today!

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Love.Life is dead for now, but the restaurant plans resurrection

Restaurant Business

The health-focused plant-based concept created by Whole Foods founder John Mackey earlier this year in Los Angeles has closed, blaming poor foot traffic. But a new flagship is scheduled to debut next year.

Food 120
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Chili's celebrates its second Barbz Day with pink 'Barbaritas'

Restaurant Business

Marketing Bites: From Barbz Day to free pizza promotions, here’s a look at what’s new in restaurant marketing.

Marketing 113
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Bubba's 33 shows it can hang with Texas Roadhouse

Restaurant Business

The fast-growing sports bar chain has been on a traffic tear in recent months, just like its big sibling.

Sports 113
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Madison Square Garden's restaurant partners turn arena into a culinary destination

Restaurant Business

New menu items and long-running signatures welcome sports and concert fans for the 2023-24 season.

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How to Build the Ideal HR Team

HR doesn’t exist in a vacuum. This work impacts everyone: from the C-Suite to your newest hire. It also drives results. Learn how to make it all happen in Paycor’s latest guide.

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Starbucks accused of assisting boycott of union stores

Restaurant Business

Workers United accused the coffeehouse giant of unfair labor practices by sharing a list of union stores with pro-Israel groups angered by "solidarity with Palestine" messages. Starbucks, however, says the list did not come from the company.