Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Here are six steps to take before opening any restaurant website builders. Check out this example from Barcelona Wine Bar for inspiration.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. What will work in this specific market?

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

ChowNow

DECEMBER 2, 2020

When looking for ways to grow your sales, look no further than restaurant email marketing. Your customers expect to receive emails from you, whether it be for order confirmations, regular updates, or discounts. This makes email a great way to stay top of mind. Step 1: Build your email list.

Email Marketing 78

Email Marketing Marketing Online Ordering Social Media 78

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. Social media channels like Instagram are more important now than ever. Social media brings people together over distance across the world or even just a few blocks away. Use this time to modify your social media plan.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

Open for Business

MAY 4, 2023

Leveling up the dining experience and taking feedback seriously can turn guests into evangelists for your brand. 7 ways to improve customer service in your restaurant Hospitality staff must deliver excellent customer service to stand out in the current climate. Having a line out the door can feel like a good problem to have.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

ChowNow

JUNE 10, 2024

You can also expand your online ordering channels and start taking orders directly from your own branded app , a commission-free marketplace , and discovery sites like Google and Yelp. Invest in Diner Marketing: Marketing is a great way to attract new customers and drive repeat orders from loyal diners.

Social Media 78

Social Media Online Ordering Website Management Inventory 78

7 Shifts

FEBRUARY 26, 2021

The easiest way to get your food out there is by partnering with a third-party delivery app. But when it’s so dead simple to get listed on third-party delivery marketplaces and take orders, why do all the other work to create your own system when you are a time-strapped restaurateur? Join the Marketplace ??

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

MAY 1, 2020

However, pivoting your business model to takeout and delivery is not always the best—or only—option your restaurant has to boost sales during this time. We occasionally run out of them (pizza is our main hustle!) Available from our sister restaurant @unasaskatoon for pickup or delivery. Alcohol delivery ??

FOH 364

FOH Online Ordering Delivery Food Supply 364

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Be engaging on Social Media .

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

OCTOBER 21, 2020

Raise your hand if your 2020 marketing plan included messaging about wearing a mask. Curbside takeout and no-contact delivery are the norms. Curbside takeout and no-contact delivery are the norms. And when it comes to those marketing plans, 2020’s lessons will, at least, provide good advice for 2021 and the years to come.

2021 193

2021 2020 Marketing Social Media 193

7 Shifts

JANUARY 31, 2024

The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience. Accounting & finances Many owners—who take the initiative to fund and start the restaurant —expect you to keep the business open and profitable.

Management 397

Management Management Kitchen Safety Front of House 397

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

Goliath Consulting

SEPTEMBER 7, 2023

In the digital age, the culinary world doesn’t just battle it out in the kitchen. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

JUNE 24, 2020

Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Now, they are missing out on a key element for survival. Take the casual-dining chain, TGI Fridays, for example.

Online Ordering 231

Online Ordering Ordering Coupons Social Media 231

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. Many successful brands take a different approach. They take the time to engage with their customers and take their opinions and suggestions on board. Host Competitions and Contests.

Social Media 199

Social Media Customer Experience Email Marketing Online Ordering 199

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Look for signs of tampering and take action immediately if anything looks suspicious.

Online Ordering 185

Online Ordering Website Management Social Media Mobile Ordering 185

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Keep customers engaged with email. to get them to order again.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. If you want to work with a professional designer, seek out a quote before committing. Vital restaurant information.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

The Food Corridor

MAY 7, 2020

But when things suddenly change, as they have with the current Covid-19 situation, you have to put those feelings aside and take positive action to transition to a model that suits the times. Two common themes are food businesses transitioning to online ordering for delivery or curbside pickup, and others turning to an ecommerce model.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Take additional precautions by removing reusable items such as ketchup bottles and salt and pepper shakers. Hire Specialists.

Social Media 197

Social Media Food Safety Cash Management Kitchen Safety 197

7 Shifts

OCTOBER 23, 2020

These social networks don't have the capabilities your restaurant needs to become an online business. Cons: Creating your website can take up a lot of time out of your busy schedule. With so many website designers and developers out there, how do you know whom to trust?

Website Management 370

Website Management Online Ordering SEO Hiring 370

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. The promotion can be as straightforward as sharing the links through social media and emails. Not all promotion strategies are right for every restaurant. What is the goal? What does the data show?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Here’s your guide to restaurant marketing with direct mail.

Marketing 52

Marketing Email Marketing Restaurant Law Coupons 52

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. One, the new normal will become the old normal, and a takeout- and delivery-first model will become the standard in the restaurant industry. Here are their responses. Lavu CEO Saleem S.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. Offer Delivery. Offer a Wi-Fi Exchange.

2020 95

2020 Marketing Email Marketing Social Media 95

Modern Restaurant Management

FEBRUARY 2, 2022

Take Advantage of Technology. Restaurant Week is all about creating great food experiences, and in the pandemic era, this means branching out from the old dine-in-only norms and offering attractive takeout options. Take a dive into your point-of-sale reporting data and learn what works and what doesn't. Optimize Your Menu.

Loyalty Program 190

Loyalty Program Online Ordering Social Media Mobile Ordering 190

The Restaurant Times

AUGUST 29, 2020

However, customers are still wary of venturing out, and restaurants can no longer rely on word of mouth or offline mediums to keep their businesses top of mind. One of the biggest challenges restaurateurs are facing today is marketing during the reopening. How To Market Your Restaurant During Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

The Restaurant Times

DECEMBER 8, 2021

Even though the growth of the restaurant industry is evident post the lifting of lockdown, it may take time for it to recover completely. In the fight against COVID-19, online food delivery proved to be the saviour for traditional brick-and-mortar restaurants. The answer is smart marketing strategies. Social Media.

Social Media 52

Social Media Marketing Email Marketing Tip Distribution 52