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MRM Research Roundup: Delivery Fraud, the Playground Effect, and Top 100 Places to Eat

Modern Restaurant Management

Turn Pricing into a Growth Strategy : A smarter approach to menu pricing can boost revenue and profitability without compromising guest experience. In one scenario analyzed by Incognia, a fraudster created 800 fake accounts to exploit new user coupons and was able to steal 1.5 percent of the total redeemed coupon value that month.

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MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy

Modern Restaurant Management

It also zooms in on current challenges faced by owners/operators, menu prices and inflation, and tech/AI implementation. While guests may still be feeling the pain of rising menu prices at restaurants, fewer restaurants said that they raised prices this year compared to last year. The average ticket size grew by 2.6

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Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

Elevating Loyalty Programs with Branded Merchandise With fierce competition for customer attention and more restaurants utilizing loyalty programs, picking the right rewards can make or break a program. This is where the hidden hero of loyalty programs comes in: branded merchandise.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Exclusivity can apply to more than just menu items.

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Enticing Restaurant Customers with Loyalty Programs and SMS

Modern Restaurant Management

Consider exclusive updates such as new merchandise and secret or upcoming menu items or VIP rewards such as targeted promotions or coupons. Messages can include an additional incentive, like a coupon to make the offer even more enticing.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Menu - Your menu page is one of the most important pages of your restaurant's website. Rather than uploading a PDF of the menu, create a text-based web page for it. This method is mobile-friendly and makes your menu easily searchable. Can customers see menu items without zooming in on a PDF?

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

Since then, gift card sales have declined, but online ordering and merchandise sales have both increased steadily: Online orders have increased 50 percent week-over-week for the last three weeks. New F&B Trends.