Modern Restaurant Management
OCTOBER 12, 2022
Programs that enable data capture, incentivize direct ordering in the wake of third party delivery (saving countless dollars in commission fees), and drive engagement have the ability to create compelling enticements without relying heavily on expensive discounts. Starbucks Rewards members made up 53 percent of U.S. million members to 27.4
Modern Restaurant Management
JUNE 3, 2021
Throughout subsequent waves of the pandemic, the reports explored the growth of off-premise strategies including the spike in mobile apps and, more recently, captured softening safety concerns among consumers when they began favoring shorter wait times over safety protocols. ” Highlights from the report include: Fast Food.
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Modern Restaurant Management
OCTOBER 4, 2021
The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.
Modern Restaurant Management
APRIL 10, 2020
More than ever, brands, especially QSR and Fast Casual restaurants brands, are taking advantage of the vast and varied platforms available for consumer engagement; most notably social media. With insights, a restaurant may notice that a customer often places an order on weeknights around 6 p.m. Guests are listening.
Modern Restaurant Management
MAY 27, 2021
Smart fast-casual concepts were laying the groundwork for their own off-premise future – reconfiguring stores for majority carry-out business and installing drive-through lanes of their own. The real issue to address is why a guest needs a $1 off coupon to use your brand only once. Hope isn’t a strategy.
Modern Restaurant Management
AUGUST 17, 2020
Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.
7 Shifts
JUNE 4, 2021
Fast-casual: 28.9%. Casual: 33.2%. Upscale casual: 30.4%. You can also be sure that you're not under ordering, which may force you to ‘86 a top menu item and leave customers upset in the process. According to Orderly, your ideal CoGS depend on your type of restaurant. For fine dining, around 30 percent.
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