Remove Coupons Remove Delivery Remove Loyalty Program Remove Website Management
article thumbnail

Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. Some of the most valuable insights for restaurants are found in general operations data, customer data and website data.

Marketing 197
article thumbnail

Taking Loyalty to the New Normal Level and Beyond

Modern Restaurant Management

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Expanding delivery methods.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Consumers Engage with QSRs

Modern Restaurant Management

There is one caveat: Gen Z consumers equally prefer using a restaurant’s mobile app or website, an option firmly ranked in second place for all other generations. However, Millennials were also more likely to cite loyalty points and special offers as a reason for using this option.

article thumbnail

Capped at 15%, Food Delivery Apps Are Still Murder. Time to Let Them Go.

Cheetah

In an effort to help San Francisco restaurants stay afloat in this unstable economic reality, Mayor London Breed has recently capped the fees food delivery apps can charge restaurants at 15%. “In The time has come to drop the apps and set up your own delivery system that will be profitable now and in the future.

Delivery 109
article thumbnail

How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Delivery and takeout options are endlessly accessible for most. Creating an SEO-optimized website. Anyone can create a sleek, multifunctional website these days.

Seating 221
article thumbnail

Surviving COVID-19: 7 Ways to Increase Gift Card Sales When Dine-In Options aren’t Available

Lavu

Show Loyalty to Your Loyalty Members. Most clients consistently shop at a specific store, eat at one particular eatery, or apply for a charge card to acquire points and be rewarded for their loyalty. Restaurant loyalty programs help businesses to meet their objectives by offering motivating forces to the correct clients.

Dine-in 91
article thumbnail

MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Restaurants vs. delivery services. COVID-19 Consumer Dining Trends. Generational divides.

2020 197