Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Implement a chatbot to assist users with making reservations, getting information, and answering frequently asked questions. Communicate with Customers on Social Media.

Marketing 203

Marketing Email Marketing SEO Social Media 203

7 Shifts

JANUARY 20, 2023

Next, promote your contest or giveaway through social media and other channels. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. And what better time to use social media to advertise your restaurant than during the Super Bowl?

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Reservations - Embed your reservations platform’s widget onto your website to encourage customers to book directly through you instead of via a third party.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. But many small restaurants haven’t yet adopted emerging restaurant technology for customer communication.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. Have customers make reservations through text. You can have text opt-ins on your website, in your restaurant, on your social media pages, and even in your mobile app if you have one. How Do You Get Customers to Sign Up?

Email Marketing 105

Email Marketing Loyalty Program Social Media Mobile Ordering 105

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! What is a Link in Bio page?

Social Media 189

Social Media Online Ordering Seasonal Menu Email Marketing 189

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Create and/or cultivate your social media presence as well. Build Social Proof.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

Modern Restaurant Management

JULY 12, 2022

Restaurant tech has come a long way in the last few years, and can now do it all, including throttling online orders, communicating accurate pickup times to customers, providing contactless payment and ordering options like QR codes, and so much more. Be In Charge of Your Own Marketing. But don’t stop there.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Open for Business

NOVEMBER 21, 2022

Communicate with guests. Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. Manage your team and costs. QR codes.

Technology 147

Technology Front of House Back of House Online Ordering 147

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Keep customers from congregating in waiting areas by adopting a reservations-only business model. Protect Your Employees.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Cheetah

OCTOBER 22, 2020

As businesses are gradually reopening in California , restaurants are coming up with reopening marketing strategies to fit a COVID-19 world. Now we’re here to share with you 4 proven marketing tips and techniques to help you keep loyal customers and get some new ones. Reopening Marketing Tips for Worried Diners.

Marketing 78

Marketing Loyalty Program Social Media Email Marketing 78

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition to scheduling, Sling offers task management and team communication features with notification alerts to keep your entire team on the same page.

2023 78

2023 Management Management Tip Distribution 78

Kounta

AUGUST 13, 2019

Communicating in person. Here are some tips on what to focus on when communicating with a customer in-person: Non-verbal communication: This includes tone of voice, voice quality, eye contact when talking (a big one!), Where people often go wrong is communicating one thing verbally, and another non-verbally.

Communication 49

Communication Hospitality Email Marketing Social Media 49

The Rail

MARCH 27, 2024

A thorough competitor analysis for restaurant businesses may include access to the following data: Operations Menu items and pricing Marketing methods Customer reviews In each area, data can help you to see what’s working for these other businesses that you can learn from.

Email Marketing 52

Email Marketing 2024 Point of Sale Seasonal Menu 52

Culinary Cues

DECEMBER 30, 2019

When rent is too high then something will suffer: raising prices to the consumer driving them away, cutting necessary staff, lowering the quality of ingredients or cutting portion sizes, minimizing your contribution to marketing, or ignoring those equipment repairs that will eventually haunt you. [] NOT PAYING ATTENTION TO THE EXPERIENCE.

Cash Management 268

Cash Management Point of Sale Leadership Website Management 268

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Lavu

FEBRUARY 3, 2020

Email newsletters are a great way to share your restaurant’s latest announcements, and when used in conjunction with other marketing channels, they are a highly effective way to retain restaurant customers and increase sales. . The point of a drip email marketing campaign is to give customers the right information at the right time.

Email Marketing 78

Email Marketing Point of Sale Online Ordering Seasonal Menu 78

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. The three important aspects of improving customer service include customer engagement, digital marketing channels, and customer relationship management (CRM) integration. . Email marketing or reaching out to customers via email.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Tableo

JUNE 26, 2023

Personalise your messaging and utilise their names when communicating with customers to win them back. Think about the following tactics: Keep an active online presence on social media to interact with your audience. Direct communications on social media should also be immediately and carefully answered.

Social Media 40

Social Media Customer Experience Loyalty Program Customer Service 40

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Employee communications tools When it comes to employee communications, texting and phone calls get the job done. Having a secure, business-centric communication tool allows you to share schedules and announcements instantly.

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

OCTOBER 21, 2019

There’s no question that the restaurant delivery and reservations experience has become increasingly digitized in recent years, and there’s no sign of this trend slowing down in the future. As previously mentioned, the number of delivery and reservation apps has reached an all-time high. Not so fast.

Customer Experience 119

Customer Experience Online Ordering Customer Service Reservations 119

The Restaurant Times

OCTOBER 11, 2021

Good branding is the art of communicating those values to the diner. Evaluate the current market and competition. Claim your social media space. A helpful tool in developing your branding strategy is to look at restaurant marketing case studies online and analyze what did and didn’t work. Always innovate.

Marketing 52

Marketing Social Media Loyalty Program Website Management 52

The Restaurant Times

SEPTEMBER 22, 2021

Moreover, visual marketing is on an upward trajectory. As early as 2018, an estimated 84% of all branded communication was visual. If you add pictures to your marketing content, you stand to get 94% more views than without. Social Media Integration . Carefree Reservations . Source: Medium. Order Now Button.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Next Restaurants

MAY 26, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant will remain safe from the contagion. Additionally, keep customers from congregating in waiting areas by adopting a reservations-only business model. Protect Your Employees.

Webinar 89

Webinar Social Media Food Safety Cash Management 89

Open for Business

JUNE 15, 2023

Why empathy is important in restaurants Cultivating empathy—and other soft skills like communication, attention to detail, and taking initiative—helps employees deliver outstanding hospitality that makes guests feel heard and valued. This communication technique goes beyond hearing what another person has to say. Credit: Getty Images.

Hospitality 78

Hospitality Loyalty Program Communication Training 78

The Food Corridor

MAY 7, 2020

Artisan producers, bakers, and caterers are also struggling with events and farmer’s markets not taking place, so many are looking to online channels and setting up ecommerce stores to sell their products. Whatever you decide to do, the first step is to activate communication channels with your customers to let them know what’s going on.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

EATER

DECEMBER 14, 2021

Shortly after appearing on TikTok, you can expect to find food media diving in with their own takes, while Harris Teeter has started stocking “As Seen on TikTok” displays. Viral food trends are nothing new for social media. Bradley, professor of operations management and information technology at the Raymond A.

Food 110

Food Food Supply Point of Sale Food Safety 110

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Social Media Marketing.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Restaurant365

JULY 24, 2020

market for online food delivery. According to Statista, a provider of market and consumer data, the market for online food delivery in the U.S. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 5.1%, resulting in a projected market volume of $32,325m by 2024. Market Your New Channel.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Restaurant365

DECEMBER 17, 2019

Marketing costs are also variable and controllable. Depending on your type of restaurant, you may also want to consider other types of restaurant technology, including online ordering and delivery management, online reservation platforms, and self-service or table-side ordering systems. Marketing Costs. Restaurant Food Costs.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120