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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Study your competition.

2025 195
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How to Find the Target Market for Your Restaurant

ChowNow

Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Do they rely on social media, local events, or partnerships with delivery services? Use Social Media Insights Social media isnt just for marketingits a goldmine of customer data. How Are They Marketing?

Marketing 195
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. One key aspect of your website is search engine optimization (SEO).

Marketing 418
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How To Build An Email Marketing List For Your Restaurant

ChowNow

With a restaurant email list, operators have a direct line of communication with guests that cant be blocked by third-party platforms that hide your customer data or social media algorithms that no one really understands. You can also train staff to mention sign-ups casually during checkout. So why does it work?

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

2020 493
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent in November.

Marketing 221